4psa

1. VoipNow Platform Presentation for Hosting Service Providers http://www.4psa.com

2. VoipNow Platform VoipNow Core for Service Providers NetworkBuild a distributed, highly scalable VoIP infrastructure, peering with multiple carries using SIP or ISDN PRI. VoipNow Professional for Service DistributionFeature-rich Unified Communications services integrated with business applicationsImplements voice, video, presence, instant messaging, faxing, and web communications. Designed for Hosting Providers SaaS deployments, cloud, centralized management, business automation, billing - all in one integrated platform. 1 VoipNow Platform Presentation

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4. Understand an End-User’s Perspective • Customers fully understand the advantages of digital communications (cost reductions, better collaboration, mobility, etc.) • Traditionally, telecom services are hosted. Customers have only terminals (phones), so the resistance is low to telecom SaaS. • VoIP is not enough, the integration of all communication media is provided with Unified Communications. • Business customers use free communication tools to increase their availability, sacrificing security, services, and reliability. • Web/Email are dominant communication channels, phones must integrate with this Internet ecosystem. • Legacy communication tools (e.g. faxes) are still used by business partners - they must be integrated in the new communication channels. 3 VoipNow Platform Presentation

5. UC Opportunity for Service Providers • Huge market, more than US $15 billion* only for communications products, ten times larger for telecom services! • Crisis accelerates migration to VoIP (lower costs and increased productivity) • Convert SMBs from the old, legacy PBX to SaaS Unified Communications • Get a share from telecom business without massive investments (in fact, the most profitable share) • Integrate Unified Communications services with Business Class Email and Groupware, CRM, E-commerce • Immediately up-sell to hosting customers* Source: Wainhouse Research 10/2008 15billions 15 12.5 10 7.5 5 Value(billions USD) 8billions Traditional Hosting Market UC Market 4 VoipNow Platform Presentation

6. High ARPU for Service Providers • A Small Business can pay US $15/month for website hosting • Same SMB can spend US $6/month per business mailbox with groupware • Basic PBX only services start around US $15/month per extension! * • More advanced services like call queues (call center modules) are usually charged extra. • * Source: Packet8 (8x8, Inc. Nasdaq: EGHT) Small Business PBX plans start at US $25/extension (and this is not Unified Communications!) 5 VoipNow Platform Presentation

7. Hosted UC Market Overview • Market is maturing and growing fast. • Market started to be educated by large vendors (yes, they seized the opportunity). • Main target for hosted UC services – SMBs with up to 200 employees • It’s hard for large telecom operators to address the opportunity (not their core business). • High-bandwidth connections speed up deployments (we deal with real-time services) According to Radicati Group Report 6 VoipNow Platform Presentation

8. VoipNow Professional for Hosting Providers Unifies voice, video, presence, faxing, and instant messaging. Communicates with business email servers using API. Manageability: Multiple role-based levels of administration Automation: Customer sign-up, recurring billing, customer management, inventory etc. Scalability: Millions of customers with 4Grid architecture (Burstable Cloud) Virtualization: Low memory and CPU footprint, pre-packed for Virtuozzo, VMware Cloud ready: Available for cloud platforms and cloud services 7 VoipNow Platform Presentation

9. VoipNow Platform Integrated Offering Single Platform to deliver a complete range of VoIP services to Service Providers and manage customers and service lifecycle VoipNow Core: Provides interconnection with PSTN/SIP networks, call routing, centralized call charging VoipNow Professional: Unified Communications solution handling service distribution to end-users VoipNow Automation: Handles business management: account provisioning, recurring billing, customer management, inventory etc. 8 VoipNow Platform Presentation

10. VoipNow Professional for Hosting Providers High-end PBX features: Call Center, IVR, FollowMe, Calling Card, Callback, Conference Call routing: Least-cost with automatic detection of failed routes Interconnection: Talks to modern SIP-based solutions and legacy equipment Security: All sensible protocols support encryption Standard compliant: Standardized protocols, RFC compliance High Availability: For mission critical applications Provisioning: Automatic for the customer’s telephony equipment 9 VoipNow Platform Presentation

11. VoipNow Professional for Hosting Providers Business federation: Integration with Desktop business applications Web applications federation: Integration with virtually any web based software through VoipNow Web Browser modules Over-Web Accessibility: CallNow, web2call, web2fax, fax2email, email2fax, presence2web Mobile agents: Accessible from any device, including mobile phones * Developers: REST and SOAP APIs, Internal API Licensing: Leased licenses available for Service Providers * Huge Opportunity: Mobile data traffic doubles every year! (Feb 2009 Cisco Report) 10 VoipNow Platform Presentation

12. VoipNow Professional Application Integration • VoipNow Professional with Open-Xchange Complete communications platform targeted to SMB market. An easy way to deploy platform featuring email groupware, voice, video, instant messaging, faxing, and presence. • VoipNow Professional with Parallels Plesk Panel Fast provisioning of UC services for Parallels Plesk Panel customers, one single point of management. Service Providers can easily up-sell hosted PBX services to current hosting customers. • VoipNow Professional with Desktop applications Integration with Microsoft Outlook; call contacts directly; access call information from VoipNow Caller; get call notification on your Windows Desktop. • VoipNow Professional with Web-based applications VoipNow Browser modules bring click2call in any third-party web application or website. 11 VoipNow Platform Presentation

13. VoipNow Platform Scalability Path Scale seamlessly to millions of accounts using the same software platform • Applies to all VoipNow products • VoipNow on VM - small installation using virtualization platform • Dedicated VoipNow - single server installation; up to 2,000 accounts per server; multi-tenancy • High Available VoipNow - failover solution with two servers (production & backup server) • VoipNow 4 Grid - fully redundant solution; cluster configuration; requires minimum 4 nodes; for more than 10,000 accounts. 12 VoipNow Platform Presentation

14. VoipNow Professional Multitenant Usually deployed on a single dedicated server or in 4Grid - Each customer is a tenant on the system, sharing resources, but enjoying guarantees. - Serve multiple SMBs in range of 1-200 users - Hosted Unified Communications services (VoIP calls, PBX features, presence, instant messaging, fax, video, integration with a groupware server) 13 VoipNow Platform Presentation

15. VoipNow Professional for a Single Customer Usually deployed on virtual machines Optimized for virtualized platforms VMware, Virtuozzo, Xen Dedicated physical resources, customer root access to machine Centralized management for Service Providers with VoipNow Controller Service Providers can perform call charging at VoipNow Core level and also offer DID and VoIP traffic services to their customers 14 VoipNow Platform Presentation

16. Sample Service Plans • Case 2: VoipNow Professional servers installed on VM • - Customers that require dedicated physical resources, usually up to 500 accounts per virtual machine • Service Plans examples: • VoipNow VPS small for up to 100 accounts – US $180 / month • VoipNow VPS medium for up to 300 accounts – US $500 / month • - Estimated gross margin around 53% or about US $13.5k / month per server! Case 1: Multi-tenant VoipNow Professional infrastructure - Deliver Hosted Unified Communications services to multiple tenants - Usually up to 200 accounts per hosted customer (no platform limit) - Several hundreds customers per server - Service Plans examples: • Up to 5 accounts – US $10 / month per account • 5 - 25 accounts – US $8 / month per account • 25 -50 accounts – US $6 / month per account • More than 50 accounts – US $5 / month per account - Estimated gross margin around 52% or about US $15.5k / month per server! 15 VoipNow Platform Presentation

17. VoipNow Automation: Build Your Own Service Plans • Any SMB is your potential customer! • Companies are looking for solutions: • Mobile agents • Sales/support teams • Multiple branches • Foreign sales • Build plans integrated with your current offering (shared hosting, hosted Exchange, VPS hosting, dedicated hosting, cloud) Build plans that stimulate demand! Address opportunities (e.g. make money with customer calls) Using VoipNow Automation, you can build any plan and you can charge for it. 16 VoipNow Platform Presentation

18. VoipNow Platform Summary • Build and deliver new, innovative, high-margin services that increase ARPU and customer loyalty • Complete, feature-rich communications set • Optimized for cloud and SaaS models • Single platform; hosting market approach for service delivery, billing and provisioning; customer lifecycle management • Integration with third-party applications and hosting products to deliver complete, added-value hosting solutions 17 VoipNow Platform Presentation

19. What to Do Next? Try VoipNow products interface: http:///www.voipnow.com/demo/ Download VoipNow Professional and evaluate it: http://www.voipnow.com/downloads/ Check our online whitepapers and articles: http://www.voipnow.com/resources/ Sign up for 4PSA Service Providers Partnership program: http://www.4psa.com/partners/ 18 VoipNow Platform Presentation