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VoipNow Professional. Selling Scenarios for Service Providers. http://www.4psa.com. VoipNow Professional Overview. Multitenant Unified Communications (voice, video, faxing, instant messaging, presence) software designed for Service Providers

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  1. VoipNow Professional Selling Scenarios for Service Providers http://www.4psa.com

  2. VoipNow Professional Overview • Multitenant Unified Communications (voice, video, faxing, instant messaging, presence) software designed for Service Providers • Advanced PBX functions such as voicemail, IVR, call queuing, conference, callback, calling cards, FollowMe, email2fax, fax2email • Business and operation automation (online store, customer portal, billing, provisioning, etc.) • Low initial investment and pay-as-you-grow licensing • Integration with business Desktop software and Web applications • Designed for cloud: High Availability and virtualization • Proven platform with thousands of deployments worldwide 1 Selling Scenarios for Service Providers

  3. Why Offer VoipNow Professional? • Provide Unified Communications services to your hosting customersAdd sophisticated communication services to your existing customers, which implies an increased ARPU, new revenue streams, and market differentiation. • Sell more dedicated and virtual serversEnterprises or other Service Providers can rent VoipNow servers hosted in your Data Center to fulfill their communication needs. • Easy to integrate with your infrastructureVoipNow Professional is integrated with hosting services. For example, Unified Communications services can be easily provisioned for Parallels Plesk Panel customers. • Increase your marginsTraditionally, companies spend more money on old telephony services than on hosting. Some Internet Telephony Service Providers enjoy over 70% gross profit margin from selling hosted PBX services! 2 Selling Scenarios for Service Providers

  4. VoIP Technology vs. Old PBX Equipment • Important call-cost savings through intelligent call routingImportant savings on call fees for companies with multiple branches. Reduced costs for local, mobile, and long-distance calls. • Unified infrastructure for data and voiceMaintaining a single communications infrastructure saves money and increases control. • Features that help your business growAdvanced call features such as conferences, IVRs, call routing, call queuing are not available on most old PBX systems. • Integration with Desktop business software and Web applicationsThe integration between phone, fax, video, instant messaging, and business applications (CRM, ERP, Outlook, click2call) simplifies management and increases productivity. • Mobility & portabilityVoIP technology is accessible from any device (phone terminals, laptops, mobile phones) all over the world. A mobile workforce can be built with minimal costs. 3 Selling Scenarios for Service Providers

  5. What you Need for VoipNow Professional • Intel compatible x86 server hardware • Recommended hardware configuration for up to 3,000 customers: Intel Quad Core Xeon 3.0 GHz with 8 Gb RAM • Network bandwidth • Each VoIP call consumes 64Kbps maximum. • Telephony minutes • These can be acquired from SIP wholesale providers. Multiple SIP providers can be added for redundancy and cost reduction. • DID (Phone numbers) • They can also be leased from SIP wholesale providers. These phone numbers will be assigned to your hosted customers. • You can also use VoipNow Core to connect with PSTN networks and get your own phone numbers! 4 Selling Scenarios for Service Providers

  6. VoipNow Professional Solutions Shared Hosting Providers-Hosted PBX - replaces the traditional on-premises TDM PBX system - Added-value telephony services (a replacement of the customer’s old PBX is not necessary) Groupware Email Services Providers - Unified Communications + Email groupware = Complete communication platform Server Infrastructure Service Providers- Ready-to-use VoIP servers - SaaS platform for enterprises of all sizes - Dedicated infrastructures - for small and medium VoIP providers Internet Telephony Service Providers - Hosted PBX – a replacement of the traditional TDM PBX systems for SMB customers - End-user VoIP services – calling cards, residential VOIP services 5 Selling Scenarios for Service Providers

  7. VoipNow Professional Selling Scenarios • Hosted PBX - Replacement for traditional on-premises PBX systems • The hosted PBX service capable of Unified Communications replaces the traditional on-site PBX system. It is targeted to the SMB market, to companies with one to one hundred employees. It can be integrated with their software applications. • 2. Added-value telephony services for businesses • They offer new and innovative telephony services like hosted audio conferences, hosted IVRs, and queues to SMB customers as added-value voice-based services. The click2call technology allows a customer to keep their on-premises PBX system in the first phase (it is easier to approach companies and make them trust technology). • 3. Enterprise Unified Communications on dedicated infrastructures • Unified Communications services are available to larger companies with multiple branches, mobile workforce, satellite offices, remote agents, etc. Thus, important savings and integration with internal processes are achieved. The infrastructure is located in the Service Provider’s Data Center. 6 Selling Scenarios for Service Providers

  8. VoipNow Professional Selling Scenarios 4. Hosting resellers Unified Communications for hosting resellers who can manage their own customers and extensions, with accurate billing and complete control over their customers. 5. Managed services Providers of managed services integrate VoipNow Professional with Email Groupware to combine Unified Communications features (voice, video, fax, messaging, and collaboration) with advanced user mobility, calendar, and tasks aiming at the high-end spectrum of managed communication services. 6. Infrastructure for VoIP providers Service Providers lease the infrastructure (servers, bandwidth and software) thus offering ready to use VoIP PBX servers to Internet Telephony Service Providers who run their own VoIP business. 7 Selling Scenarios for Service Providers

  9. Hosted PBX with VoipNow Professional 8 Selling Scenarios for Service Providers • Target users: SOHO and SMB market (1 to 100 employees) • Deployment: VoipNow Professional is hosted on the provider’s data center; the services are delivered in a multitenant environment • Services • Service Provider is more than the traditional Telco, replacing existing on-premises PBX systems and phone lines. • Phone extensions can use VoIP phones, analog phones with ATA adapters, SIP compatible soft phones, wireless or smart phones. • A wide range of services: voicemail, faxing, IVR, IM, call queuing, click2call, Desktop, and Web integration etc. • Real-time billing information, call logs, and user activity with detailed reports are available. • The customer completely manages the communication system from the web interface.

  10. Hosted PBX with VoipNow Professional 9 Selling Scenarios for Service Providers • The Provider’s Benefits • Place ARPU on a growing scale • More services for existing customers • Higher value with less effort (33% gross margin) • Superior customer retention through strong market differentiation • Sample service plan • SOHO Plan package (up to 10 extensions) US $80 / month- up to 10 phone extensions- one IVR (auto-attendant) extension- one Call queue- 2 DID public phone numbers- 500 free minutes included for national destinations- fax2email, email2fax, Microsoft Outlook Integration- 4 simultaneous calls

  11. Value Added Telephony Services for Businesses • Target users: • SMB - the customer also keeps his legacy on-premises PBX system. • The provider offers complementary voice services that old PBX systems cannot deliver (IVR, conference, queues etc.). These services are easily integrated with the old infrastructure, extending the capabilities of the existing phone system. • The customer is keeping old PSTN services. • Deployment: • Multitenant or dedicated infrastructure • Hosted Conference services • Target users: companies that need to make conference calls to customers and partners, that their legacy PBX system is not capable to deliver. • Hosted IVR • Target users: companies with legacy PBX systems that want to integrate an IVR (Digital Receptionist) system to provide basic information to callers by using customized menus. 10 Selling Scenarios for Service Providers

  12. Value Added Telephony Services for Businesses • Hosted Conferencing services • Rent hosted audio conference rooms • Sample plan • Conference room up to 20 participants • Password access • Conference recording and access on demand • Local Public phone access • Pricing : US $25 / month • Hosted IVR • Design simple and easy to customize IVRs that provide on demand information to callers and forward the call to the PBX public number • Pricing plan • 1 DID public number for each IVR, forwarding up to 5,000 min/month • Setup fee: US $30 (one time fee) • Recurring fee: US $20 / month 11 Selling Scenarios for Service Providers

  13. Enterprise Unified Communications on Dedicated Infrastructure • Target users: Enterprises with multiple branches, a mobile workforce, satellite offices, remote agents. • Deployment: Dedicated infrastructure hosted in a datacenter; customers manage everything (or hire the provider to do it for a monthly fee) • Services • Unified Communications collaboration services (voice, fax, messaging and video) across the entire network of the enterprise • PBX advanced features: voicemail, IVR, call queuing, conferences, Fax, IM, FollowMe, Calling Card • Integration with business applications • Savings on long-distance calls, free calls between offices • Increased user mobility - avoid roaming fees (SIP over WiFi connections) • No CAPEX, low TCO • Low maintenance costs, transparent growing costs 12 Selling Scenarios for Service Providers

  14. VoipNow Hosted Enterprise VoIP Services • Main benefits for Service Providers: • Sell more infrastructure • Improve the utilization rate for the existing infrastructure • Sell additional support services for the infrastructure • Place ARPU on a growing scale • Offer more to current customers • Sample service plan • Dedicated 3 GHz dual core Xeon, 4 GB RAM, 500 GB traffic included • Infrastructure support & maintenance services • VoipNow monthly leased license for 500 phone extensions • One-time setup fee: US $250 • Monthly fee: US $950 13 Selling Scenarios for Service Providers

  15. Hosting Resellers Integrating VoIP • Target market: Small providers that resell hosting services include VoIP services • Deployment: Multitenant environment • Services • VoIP business services and SIP minutes reselling • Integrated service deployment solution • Reseller business case • Hosted system managed by the provider, low investment • Multiple reselling options • Reselling friendly billing plans • Customize your interface and brand, multiple languages available for the interface 14 Selling Scenarios for Service Providers

  16. Managed Services • Target market: SMB market, companies that need high-end communication services and outsource everything to specialists • Deployment: Multitenant environment or dedicated servers • Services • UC capable hosted PBX • Email groupware with calendar, tasks, and document management • Mobile communication services for smart phones • Management services for security and email filtering • Support and maintenance (infrastructure & application) • Customer advantages • Hosted communication system managed entirely by the provider, no CAPEX, low investment costs, low risk • Transparent cost structure • Always the latest and greatest hardware and software available! • Service quality guaranteed by SLA 15 Selling Scenarios for Service Providers

  17. Managed Services • Main benefits forproviders: • Offer more to current customers, increase ARPU • Highly profitable (profit margin in the range of 30-60%) • Thin air competition. No commodity services segment, no price war between providers. • Service plans • Hosted email groupware and UC, 5 GB managed mailbox, mobile email synchronization • Shared calendar, tasks, contact, and document management • Collaboration tools / Share-point type services • Spam and virus protection, email compliance filtering, email archiving • Hosted PBX integrated into the business environment • Advanced mobility services for smart phones • Price starting with US $20/month per groupware mailbox and phone extension 16 Selling Scenarios for Service Providers

  18. Infrastructure for VoIP Providers • Target market: Internet Telephony Service Providers who offer a full range of services • Deployment: Virtual machines or dedicated servers • Services • Ready-to-use servers with a VoipNow Professional license installed • Server management (administration, backup) • Root level access • SaaS-ready platform for the deployment of business or residential VoIP services • Benefits for VoIP providers • No investment in infrastructure • Flexible pay-as-you-grow licensing • Billing and provisioning included in VoipNow • More opportunities with VoipNow Core (DIDs and telephony minutes for customers) 17 Selling Scenarios for Service Providers

  19. Infrastructure for VoIP Providers • Benefits for Infrastructure Service Providers • More customers by entering new markets • Easy provisioning for VoIP infrastructures • The virtualization technology improves the infrastructure utilization rate • An approx 30% gross profit margin • Service Provider licensing “pay-as-you-grow” • Sample service Plans • VPS plan - Medium UC virtual server • CPU and memory resources for up to 300 users or 100 simultaneous calls • Premium network bandwidth • Root level access • VoipNow Professional license for 300 extensions • Price: US $550/month • Dedicated server: • With resources for up 1,000 extensions and 300 concurrent calls • VoipNow license for 500 extensions • Price: US $950/month 18 Selling Scenarios for Service Providers

  20. VoipNow Professional Top Selling Points • Designed to simplify hosted Unified Communications • Multitenant Unified Communications (voice, video, messaging, faxing) • Ready to be integrated with email groupware and other hosting services • Fast deployment on dedicated virtual servers or clouds • High reliability and scalability • High availability, redundancy, and scalability with the 4Grid framework • Redundant and failover SIP connections with peers • Automatic monitoring and recovery using LiveMonitor • Top features for customers, unparalleled by any other competitor • Business and operations management with VoipNow Automation • Pay-as-you-grow licensing model 19 Selling Scenarios for Service Providers

  21. Conclusions • VoipNow Professional is designed for various types of Service Providers. • It is a versatile product that can accommodate a wide range of scenarios and business models: • Bundled with infrastructure services in Data Centers to create SaaS VoIP platforms • Integrated with hosted applications to create new service plans • Can be sold directly or through resellers • Works in multitenant and dedicated environments • Generates opportunities for Service Providers: new Internet-based services that generate high-margin revenue streams. 20 Selling Scenarios for Service Providers

  22. Glossary • DID - Direct Inward Dialing: public phone numbers allocated on the customer’s PBX. Any phone number in the world can be a DID. The customer can have multiple numbers, all allocated on theirPBX system. DID providers can offer telephone numbers available in different countries. For example, a Business in France can have also an UK or an US number. • IVR – Interactive Voice Response (Auto-Attendant): an automatic system to answer phone calls which allows the user to build phone menu systems, add call menus, transfer to voice mail, and create flexible and programmable rules to handle all these features. • PBX – Private Branch Exchange: an equipment that handles calls inside an organization, but also route (ingoing and outgoing) calls to and from PSTN networks • SIP – Session Initiated Protocol: a widely used protocol in VoIP technology. SIP providers are specialized ASPs that offer call routing to multiple countries or destinations using SIP protocol. • PSTN – Public Switched Telephone Network: the “traditional” phone network services offered by traditional carriers such as AT&T, KPN, BT, Verizon, etc. 21 Selling Scenarios for Service Providers

  23. Want to find out more? Contact sales@4psa.com or call us at 1-646-957-8997 View the online demo for the VoipNow interface at: http:///www.voipnow.com/demo/ Download VoipNow and try it on your server from:http://www.voipnow.com/downloads/ 22 Selling Scenarios for Service Providers

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