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Travel your way, support their way

Experience travel your way with I Like Local's platform connecting travelers with locals for in-depth experiences in Asia and Africa. Support local communities and save money while exploring farmstays, homestays, food experiences, tours, and more.

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Travel your way, support their way

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  1. Travel your way, support their way

  2. It startedwith a passion….. othercultures & wantingtogivesomething back

  3. What we noticed Is two-sided • Manytravelinitiativeslack the possibilityto let travelersreallyconnectwith a country • In depthexperiencesare more importantfortravelersnowadays • No single platform existsthat offers a broad range of localexperiences • Povertyalleviationis one of the greatestglobalchallengeswhichisn’tgoingto change soon • Tourismincomeis stillunequallydistributed on a large scale in Asiaandotherthirdworldcountries

  4. Wefound a solution A travel platform wheretravelerscanbookthingsto do or placesto sleep fromandwithlocals in emergingmarketsto: Get in-dept experiences Save Money Support Locals

  5. Our Product SELECT LOCATION REVIEW LISTINGS BOOK IT

  6. Our Current Offer Over 400 activities in Asia and Africa • In 6 categories: • Farmstays • Homestays • Food experiences • Trek & Tours • Art & Culture • Volunteering • In 14countries • Nepal • India • Sri Lanka • Thailand • Malaysia • Cambodia • Indonesia • Vietnam • Laos • Philippines • China • Kenya • Tanzania • Uganda

  7. OurTarget Market Our recent online research has shown that OUR WEBSITE VISITORS ARE OUR HOSTS ARE • 62% is femaleand 38% is male • Are between 25 – 35 yearsold • Mainlyfrom US and Europe • Go on holiday 2-3 times a year • Are adventurousandtheirmaintravel goal is tolearnsomethingabout a country • Travel with a partner • 40 % Individual persons • 30% NGO’sfocused on CBT • 30% Small, local, sustainabletravel agency • In Asiacurrently

  8. I Like Local Data Portfolio

  9. CurrentMarket Size ONLINE TRAVEL BOOKINGS (ServiceableAvailable Market) NUMBER OF TARGETED TRAVELERS (Total Available Market) Travel market growth 2014: Asia 9%, Africa 5%, Mid/South America 5%

  10. CustomerAquisition SCALING UP BRAND AWARENESS & CONVERSION • Sales FunnelOptimization • Social media marketing • Online advertisement • SEO • Partnering withtravelrelated companies in the travel chain (hotels, airlinecompanies, travelagencies, etc.) • Online search • Focus on NGO’s & localtravelagenciesto have fasterexpansion • Use media channelstoreachpotentialhosts • Advertisement

  11. BusinessModel We are taking a 15 - 20% service fee per booking. Participationforlocals is free of charge. 8.000 13 USD 104K SHARE OF MARKET AVG. SERVICE FEE 13 $/booking REVENU Above figures are based on the investment on slide 16 for 2015-2017. We expect to reach the break even point in 2017.

  12. We Distinguish Ourselves By • Diversity - activities AND accommodation • Personal & Authentic - small scale experiences • Strict requirements - quality + honesty • Creating win-win - focus on benefits for traveler + local • Sustainable principles-no fees local, focus on where we can add value

  13. OurTeam • Founder of I Like Local • Previous Business Consultant • Global nomad, visionair, creative SANNE MEIJBOOM Founder • Freelance online marketeer • Innovative, Swiss Army knife, dedicated, result-driven SOMBAT SOUTHIVORARAT Online marketing • Founder of Nomad Creative • Former director Asia Pacific Consumerproof • Natural entrepreneur, photographer, traveler Ronald van Harten Advisor DANIEL QUINTANA Social Media Marketing • Founder of I-Sti • Student Computer Science • PhP programmer, web designer STIJN VOSS Website Development • Former travel advisor • Creative, global nomad, adventurous LISANNE RENTIER Partnership creator

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