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Social Media:

Why social media sites, like Facebook and MySpace, are increasingly relevant in today’s public health world. Social Media:. Social Media Requirements. Genuine. Sincere. Honesty. Authentic. Frequency Language Poser Status Connect with people where people are Facebook MySpace

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Social Media:

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  1. Why social media sites, like Facebook and MySpace, are increasingly relevant in today’s public health world. Social Media:

  2. Social Media Requirements • Genuine. Sincere. Honesty. Authentic. • Frequency • Language • Poser Status • Connect with people where people are • Facebook • MySpace • Magic Bullet? No. • Comprehensive Program Necessary

  3. Institutional Requirements • Utah Department of Health • Pro-social media? Maybe. • Rules against social media? Not yet. • DOH IT Concerns • Security • Accuracy of Information • Reputation • Branding

  4. March to 1000 • Rules for the Quit to Win Contest • http://www.wediditstory.com/1000quitters/index.html • Join the Facebook Group • Utilize Existing Quit Services • (Utah Tobacco Quit Line & www.UtahQuitNet.com)

  5. March to 1000 Wanna quit tobacco? Wanna win $1000? Here's how:1. Commit to quitting tobacco.2. Join the March to 1000 Facebook group.3. Support and encourage other "quitters" in the group.4. Complete an entry form at 1000Quitters.comIf you've ever wanted to say goodbye to tobacco for good, NOW is the time. Join the March to 1000 Quitters group today and band together with 100s of others who are ready to quit just like you.Better yet, you could win $1000 just for joining the March to 1000 Quitters group and filling out a simple form at 1000Quitters.com. See rules at 1000Quitters.com. It's easy! http://www.wediditstory.com/1000quitters/index.html

  6. March to 1000 • 6,377 total visitors • Banner Advertisements • Yahoo Email • Local News Affiliate Websites • Local Anchor Kickoff • Spikes From Local TV Promotion

  7. March to 1000 • Born: January 8th, 2009 • Facebook Group: 439 Members • Quitters and Supporters • Thousands of Comments • Sent T-shirts to All Quitters • Died: June 18th, 2009 • 7 comments since June

  8. Social Media Requirements • Genuine. Sincere. Honesty. Authentic. • Frequency • Language • Poser Status • Connect with people where people are • Facebook • MySpace • Magic Bullet? No. • Comprehensive Program Necessary

  9. Questions? David Neville Utah Department of Health Tobacco Prevention and Control Program DavidNeville@utah.gov (801) 538-6917

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