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Exploring Open Access Ebook Usage

A presentation on the challenges and opportunities in tracking and analyzing usage data for open access ebooks, including recommendations for governance, technology, and engagement.

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Exploring Open Access Ebook Usage

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  1. Exploring Open Access Ebook Usage Charles Watkinson Director, University of Michigan Press AUL, Publishing, University of Michigan Library ALPSP Annual Conference 2019

  2. The Need “How’s my book doing? Was publishing it open access a good choice? What data can you share?” • A 2016 “promotion book” by faculty author at Stanford University • Made open access by Knowledge Unlatched supporters same year • Case study of how dictators use performative tactics to reinforce power • 2017 Outstanding Book Award, Association for Theatre in Higher Ed • “a thought-provoking and superbly researched study of performance art in Yugoslavia.” Contemporary Theater Review

  3. Bibliometrics / altmetrics “Well, I have some stories I can tell you, Dr. J., but the data? It’s messy and confusing . . . Print sales Usage stats

  4. http://www.knowledgeunlatched.org/ku-open-analytics/

  5. The Challenge http://doi.org/c9z8 • Publishers often do not assign DOIs to ebooks. They assign ISBNs inconsistently to ebooks. • Various practices for assigning DOIs and ISBNs to open access editions add complexity. • Most ebook publishers rely on aggregators to distribute their titles, many commercial. • How aggregators make money from distributing OA ebooks is unclear, little incentive. • Aggregators and retailers share data about reader usage and engagement inconsistently. • A whole new group of open access aggregators redeposit openly licensed ebooks.

  6. Engaging with the Challenge “Understanding OA Ebook Usage: Toward a Common Framework” Structured community conversation, June 2018 - end of May 2019 Book Industry Study Group, funded by Mellon

  7. The Opportunity Six recommendations: Define the governance and architecture of a data trust Create a pilot service that implements the defined governance and architecture Use relevant open-source technologies that support open OA usage tracking Develop personas and use cases that demonstrates who benefits from OA usage data Build engagement across multiple markets Better document the supply chain for OA monographs http://doi.org/c9z7

  8. More to come . . .

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