David Scuderi Environmental Affairs Manager Samsung European Headquarters

1. Producer’s testimonial 21st of May 2012 David Scuderi Environmental Affairs Manager Samsung European Headquarters

2. Contents • About Samsung • Our Core Values • Our Vision 2020 • Our Most Valuable Asset • How WEEELABEX Standards Affect Our Business • Recycling Operations • Recycling Performance • Value Of WEEELABEX Standards and... • ... How They Make Our Lives Easier • ... How They Help Us To Achieve Our Goals • Our WEEELABEX vision

3. About Samsung New Business Areas Visual Display IT Solutions Digital Imaging Semi-conductor Digital Appliances Mobile LCD Telecomms World’s Largest Electronics Manufacturer 2011 Revenue $142.4bn

4. Our Core Values Our business philosophy To devote our talent and technology to creating superior products and services that contribute to a better global society. The result is that all of our products—from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the power to enrich lives. People We Comply with laws and ethical standards Integrity We maintain a transparent organisational culture Change We respect customers, shareholders and employees Excellence We care for the environment, health and safety Co-prosperity We are a socially responsible corporate citizen

5. Our Vision 2020 “Inspire the World Create the Future” Infotainment Information Systems Components Top 10 Communication Audio / Visual Admired Companies Leader Transition into new business areas In Sustainable Business $400bn Lifecare Revenue Bio / Medical Software Solutions Top 5 Eco / Energy Convenience Comfort Multinational Brands

6. Our Most Valuable Asset

7. How WEEELABEX Standards Affect Our Business?

8. Recycling Operations • Samsung Europe: • 42 countries covered • 24 countries with direct responsibility • 29 different recycling schemes • 16European subsidiaries • Key Issues: • Growing amount of WEEE arising • Greater attention from public • Diverging quality of WEEE operations • Different levels of auditing • Heterogeneous standards

9. Recycling Performance Recycled Plastic Usage (Tons) European Recycling Levels (Tons) 2,780 2010 1,833 2009 1,460 2008 (Estimated) Figure

10. Value of WEEELABEX Standards and... • All parties can benefit from the standards, from global players to small local firms • Treatment operators can use established standards to cut time, effort and costs • Provide best practice guidance to help treatment operators to assess their business, increase efficiency and become more profitable • Reliable benchmark to judge performance, beyond mere local or internal auditing processes • Provide confidence to producer, general public and enforcement bodies

11. ...How They Make Our Lives Easier Samsung’s compliance scheme benchmarking principles: Key selection criteria: Business credentials • - Mandatory for all EU subsidiaries • Undertaken on an annual basis • Approved by EU Headquarters • Checked during internal audits • Focus on six key areas • Recycling operations hard to assess • Standards give confidence Legal compliance Cost competitiveness Strategic alliances Logistics operations Treatment operations

12. ...How They Help Us To Achieve Our Goals Top 10 admired companies Leader in Sustainability Vision Remain true to our core values and business practices Values Asset Samsungs brandvalue has tripled over the past decade, reaching over 25bUS$

13. Our WEEELABEX Vision • From proprietary to open standard • Full transposition of WEEELABEX Standards into CENELEC • WEEE Forum continuing to play a pivotal role on future developments • Level playing field across Europe • Adoption beyond European borders

14. Thank You