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An Analysis of Rhtorical Criticism: Exploration & Practice. Report By: Kyle Smith. Title: Rhetorical Criticism: Exploration & Practice Author: Sonja K. Foss Publisher: Waveland Press, Inc. The Book. For this PowerPoint, I decided upon chapter 3.
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An Analysis of Rhtorical Criticism: Exploration & Practice Report By: Kyle Smith
Title: • Rhetorical Criticism: Exploration & Practice • Author: • Sonja K. Foss • Publisher: • Waveland Press, Inc. The Book
For this PowerPoint, I decided upon chapter 3. • The primary focus of this chapter was on Neo-Aristotelian Criticism. Chapter 3
The first formal method of rhetorical criticism developed in the communication field. • Also called neo-classical or traditional criticism. • Primary focus is rhetorical effect. • First suggested in 1925 by Herbert Wichelns. Neo-Aristotelian Criticism
First suggested the central features of neo-Aristotelian criticism. • “The Literary Criticism of Oratory” • Distinguished literary criticism from rhetorical criticism. • Prior to 1925, there was no clear understanding of what rhetorical criticism was. Herbert A. Wichelns
Selecting an Artifact • Analyzing the Artifact • Formulating the Research Question • Writing the Essay Procedures for Neo-Aristotelian Criticism
Generally speeches • Written language • Produced by a rhetor about which some biographical information is available. 1. Selecting the Artifact
Reconstructing the context • Information about the rhetor • Occasion on which the speech is given • Nature of the audience 2. Analyzing the Artifact
Applying the Canons of Rhetoric (Cicero) • Invention • 2 types of proof • Inartistic • Artistic • Logos • Logical argument • Pathos • Emotional appeal • Ethos • Credibility 2. Analyzing the Artifact (con’t)
Invention • Organization (Arrangement) • Determine the general pattern of arrangement • Chronological order • Problem-Solution order 2. Analyzing the Artifact (con’t)
Invention • Organization (Arrangement • Style (Expression) • Determining the general effect that results • Common and ordinary • Forceful and robust • Stately and ornate 2. Analyzing the Artifact (con’t)
Invention • Organization (Arrangement • Style (Expression) • Delivery • Rhetor’s mode of presentation • Delivered impromptu • Delivered from memory • Delivered extemporaneously • Delivered from a manuscript • Bodily actions • Vocal skill 2. Analyzing the Artifact (con’t)
Invention • Organization (Arrangement • Style (Expression) • Delivery • Memory • Rhetor’s control of the materials from the speech. • Relation of memory to the mode of presentation selected 2. Analyzing the Artifact (con’t)
“Did the rhetor use the available means of persuasion to evoke the intended response from the audience?” 3. Formulating a Research Question
Five Major Components • Introduction • Description of the artifact • Description of the method of criticism • Report of the findings of the analysis • Discussion of the contribution the analysis makes to the rhetorical theory 4. Writing the Essay
Foss, Sonja K. Rhetorical Criticism: Exploration & Practice. Waveland Press, Inc. Denver, CO. • Ayotte, Kevin. • Image: http://www.amazon.com/Rhetorical-Criticism-Exploration-Sonja-Foss/dp/1577663187 References