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Business Planning Analysis-04

Business Planning Analysis-04. Name: Lee Xiantao Branches: Business School , Binhai University Tel: 15253221531 E-mail: Lixiantao365126@126.com. Preparation. Question: (1) Are you familiar with China’s property market? How do you think about the future of property market?

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Business Planning Analysis-04

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  1. Business Planning Analysis-04 Name: Lee Xiantao Branches: Business School , Binhai University Tel: 15253221531 E-mail: Lixiantao365126@126.com

  2. Preparation Question: (1) Are you familiar with China’s property market? How do you think about the future of property market? (2) Is there any really asset bubble in property market? How do you think about “investment” and “speculation”?

  3. Property Marketin China (1) Evolutionary road of property market (2) Marketing analysis of property market (3) Asset bubble in property market (4) Funding chain of property developers (5) Mainstay industry ---China’s UrbanizationVS. Pseudo-Urbanization (6) Opportunity and challenge of property market

  4. Economy development Gini coefficient

  5. Marketing analysis of property market land finance

  6. Marketing analysis of property market (2) Reference data—Housing price in Beijing

  7. Marketing analysis of property market (2) Reference data—Housing price in Shanghai

  8. Marketing analysis of property market (2) Reference data—Housing price in Guangzhou

  9. Marketing analysis of property market (2) Reference data—Housing price in Shenzhen

  10. Marketing analysis of property market (2) Reference data—Housing price in Qingdao

  11. Marketing analysis of property market (2) Reference data—Housing price in Jinan

  12. Marketing analysis of property market (3) Reference data—the extreme case (Housing price in Tongzhou)

  13. 1. Market analysis ---Domestic perspective

  14. Funding chain of property developers ①Structure of fund source Domestic loan (mortgage assets for cash from bank) Self-financing (own capital) Buyers deposit (Buyer) Advance payment (Buyer—30%) Housing mortgage (mortgage house for banking loan—70%)

  15. Funding chain of property developers ②Policy adjustments ☆ raise down payment on the first house purchase to over 30%; the second house purchase to over 50% ☆ no lending to third house purchase; ☆ property tax implementation is just timing issue; ☆ limit purchase

  16. Urbanization and Pseudo-urbanization ① Urbanization The following infrastructure indicators may serve to provide some valid evidences of China’s urbanization level at this moment: ☆ Population of tap water accessibility accounts for 58% of urban population; ☆ Population of gas accessibility accounts for 55% of urban population; ☆ Highway density is 4022 km per 10,000 sq km ☆ Railway density is 90 km per 10,000 sq km

  17. Urbanization and Pseudo-urbanization ②Pseudo-urbanization The census data shows that, for those whose residential place and registered place are not the same, and also had left their registered place for more than half a year, the population is 261,386,075. This number of floating population will make China’s urbanization rate lies between 30.17% and 49.68%.

  18. Opportunity/challenge of property market

  19. Conclusion

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