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Business Planning Analysis-06

Business Planning Analysis-06. Name: Lee Xiantao Branches: Business School , Binhai University Tel: 15253221531 E-mail: Lixiantao365126@126.com. Chinese supermarkets. Contents: (1) The definition of China supermarket (2) The rising of supermarket in China

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Business Planning Analysis-06

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  1. Business Planning Analysis-06 Name: Lee Xiantao Branches: Business School , Binhai University Tel: 15253221531 E-mail: Lixiantao365126@126.com

  2. Chinese supermarkets Contents: (1) The definition of China supermarket (2) The rising of supermarket in China (3) Chinese consumption habits (4) Good teachers of Chinese supermarkets (Wal-Mart vs. Carrefour ) (5) General situation of Chinese supermarket (6) How can we get rid of the trouble?

  3. The definition of China supermarkets The definition: √Convenience store (CVS) : it’s a small retailing shop which is located in common community. Characters as following: ①timely consumption; boutique operation; ② square meters (50-200 ㎡) ; types of commodity---small number; ③ variety of services (faxing; printing; booking ticket; printing; express services)

  4. The definition of China supermarkets The definition: √General supermarket : it’s self-serving GMS (General Merchandise Store) focusing on food and other daily products. Characters as following: ①daily and comprehensive (fit for common people; large scale) ② square meters(2500-6000 ㎡/6000-10000/larger than 10000 ㎡) types of commodity---large number (scale economy) ③ purchasing revolution---once a week/ one time for all ④ flexible promotion and mature logistics (information management)

  5. The definition of China supermarkets The definition: √Big mall : it’s a retailing and wholesale shop for all levels. Generally, big mall focuses on clothes, furniture, and other luxuries. Characters as following: ①daily and comprehensive (fit for common people; boutique operation) ② square meters (6000-10000/larger than 10000 ㎡; point-to-point service) types of commodity---Coexistence (referring to different kinds of commodities) ③ positioning for the middle class and the upper ④ good reputation; large capital; famous brand ⑤ transformation to GMS (threat from on-line shopping)

  6. The definition of China supermarkets The definition: √Exclusive shop: it’s a retailing format that usually focuses some famous brands with franchises and guarantees. Characters as following: ①boutique operation; different positionging ② square meters (50-200 ㎡) ; ③ good reputation and niche market

  7. The rising of supermarkets in China The rising of supermarkets in China ①1978 introduction stage ---“supermarket” format enter China ---fresh idea ②1980---1991 growth stage---domestic shops--- action ③ 1992 governments encourage public and private capital enter this field. ---experiment Wal-Mart started to establish its bridgeheads.

  8. The rising of supermarkets in China The rising of supermarkets in China ④1993---2005 Vassal contended for hegemony (serious competition) 1995 Carrefour entered China; 2004 Supermarkets in China are open to foreign capital ⑤ 2005--- A & M (Acquisition and merger)

  9. Chinese consumption habits ① Follow as what others do People would like to imitate others and don’t trust their own judgments. (old people) ② Be sensitive to evaluation from others RI= Respect and Image in disguise Keep “RI” Individual expected Interactive Evaluation from others Increase “RI” Decrease “RI”

  10. Chinese consumption habits ③Varying decision-making and social philosophy It’s very hard for some people to make final decision. There are two reasons, which are short of decision-making privilege and value criterion. ④ Easily lured by lower price Discount and promotion are good news for some people, who are likely to take crazy actions in supermarkets. e.g. (Lower price every day in Liqun Group) ⑤Multi-choice Widening income disparity along with upgrading consumption. Hierarchical demand by Maslow A---B---C---D---E (self-achieving/ respect/ social relationship/ safety/ physiological)

  11. Economy development Average income

  12. Population curve

  13. Population (1)

  14. Chinese consumption habits ⑥ Self-conscious behaviors Reasonable consumers tend to make independent decisions and take suitable actions, not blind. ⑦ Blind idea---“the bigger, the better” e.g. famous brand must be the best and the foreign products will be better than the domestic.

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