Food Security & Nutrition Network Social & Behavioral Change Task Force Meeting #5

1. Food Security & Nutrition NetworkSocial & Behavioral Change Task ForceMeeting #5 May 9, 2011

2. Agenda • Introductions and SBCTF Background (8 mins) • Update on SBCTF Endorsement of Persuasion Principles (2 mins) • Update on SBC Wiki and Prioritization of Competency Areas by SBCTF (10 mins) • Presentation by C-Change’s Rose Mary Romano: Comparing Notes (30 mins) • Potential Review of SBC aspects of best performing CS projects on underweight: Volunteers Needed (10 mins) • Update on multisectoral DBC revisions, SBCTF feedback, and potential Africa Regional DBC TOT. (15 mins) • Other items?

3. Introductions and Background • Introductions • FSN Network SBCTF Background: • Purpose: The FSN Network SBCTF is an inclusive, stakeholder-driven, field-oriented collaboration mechanism designed to develop, reach consensus on, and build capacity in state of the art standards and tools for SBC to improve the quality of food security programs.   • What we have accomplished so far: Task Force members have attended four face-to-face and online meetings, developed SBC Core Competencies and a draft process for review of information products (e.g., guides), methods and tools [IMT], and listened to several SBC presentations. We have also developed an SBC Core Competencies Wiki and started development of an SBC competencies self-assessment tool.

4. Qualifications/Interests for New Members • Qualifications: • Willingness to attend monthly online meetings (75-90 mins each); • Willingness to pitch in on task force reviews and deliverables; and • Some social & behavioral change experience (in food security, child survival or other types of projects). • We are particularly seeking members who are work for organizations implementing food security projects(especially field staff who can participate remotely).

5. Upcoming Plans • Over the next year and beyond, we plan to: • Find out what FS practitioners are currently doing in social & behavioral change (including what is being promoted as well as how) • Build TF members’ and food security practitioners’ SBC skills • Decide how to know which SBC IMT and promoted practices/options work best for different contexts, and which combinations of IMT work best • Determine current gaps in SBC programming, and • Disseminate the best SBC information products, methods and tools to food security practitioners globally. • One next step is prioritizing key competencies..

6. Update on SBCTF Endorsement of Persuasion Principles • Passed, 73% in favor (9% No, 18% abstained). [>66% required] • Logo included on presentation and mentioned “brought to you by the FSN Network SBC Task Force”. • Create more principles? Other volunteers for posting techniques?

7. Update on SBC Wiki and Prioritization of Competency Areas by SBCTF • Jennifer Nielsen’s post (show and explain) • Look at Core Competencies and decide which competencies to work on first – finding and reviewing IMT, adding content to Wiki, etc.

8. Prioritization of SBC Core Competencies Preparing for Organizational Change – Setting the Stage 1. Convincing staff of the need to change from information-only campaigns and the attitude-behavior & economic self-interest approaches to behavior change to more robust SBC change strategies. (This could include helping staff to understand the key concepts or theories behind behavior change.) Defining what we are going to change 2. Given limited resources and using baseline assessments and other data, prioritizing behaviors to change. Conducting SBC Formative Research 3. Conducting qualitative and quantitative formative studies to understand how and why people do behaviors including identifying and prioritizing key determinants of behaviors / barriers & enablers to change, and knowing how to change them. Voted #2, 56 pts. Voted #4, 42 pts. Combined two: Voted #7, 26 pts. Voted #1, 83 pts. Combined two: Voted #3, 44 pts.

9. SBC Core Competencies (cont.) SBC Coverage, Messaging and Implementation Activities 4. Choosing the best BCC coverage strategies and using them (e.g., Care Groups, Farmer Field Schools, Cascade Groups, other “block leaders”). 5. Segmenting audiences (priority and influencing groups): Deciding who to target with SBC messages/ activities and identifying the right people and channels to use to give messages credibility and coverage. 6. Choosing and prioritizing messages / activities to target key determinants of priority behaviors. 7. Working with agencies to encourage mechanisms of accountability by service providers and to address barriers to service use/delivery. Voted #5, 28 pts. Combined two: Voted #8/14, 21/9 pts. Voted #11, 18 pts. Voted #15, 8 pts.

10. SBC Core Competencies (cont.) 8. Creating and using effective messages and activities: • Producing SBC curricula / creating lesson plans • Creating good (e.g., sticky) messages • Using a variety of effective methods • Using proper group facilitation Monitoring 9. Monitoring quality of SBC activities and changes in knowledge, attitudes, behaviors, coverage, and verification of practices. General 10. Determine which SBC IMTs are most acceptable to targeted groups, and work best together / complement each other given a particular cultural context. Voted #12, 14 pts. Voted #13, 13 pts. Voted #6, 27 pts. Combined two: Voted #9, 21 pts. Voted #10, 19 pts.

11. Presentation by C-Change’s Rose Mary Romano: Comparing Notes (30 mins)

12. Potential Review of SBC aspects of best performing CS projects on underweight: Volunteers Needed (10 mins) • Used 37 CSHGP projects ending 2003-2009 (of 114 having both baseline and final underweight data) • Ranked projects by underweight reduction (performance index) Best Performance: • CARE/Ethiopia (CS18, done) • HAI East Timor (CS20) • IEF Malawi (CS18) • IRC Rwanda (CS17) • MCDI Benin (CS19) • SAWSO South Africa (CS18) • WRC Cambodia (CS18) • Sent first review to SBC TF. • Interest in reviewing these? Volunteers?

13. Update on multisectoral DBC revisions, SBCTF feedback, and potential Africa Regional DBC TOT. (15 mins) • Suggested revisions received (Judiann) • Revision plan • Potential Africa Regional Multisectoral Designing for Behavior Change Workshop – interest?