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Using an effective communication strategy to make young employees aware of their rights.

PUT YOUR RIGHTS TO WORK. Using an effective communication strategy to make young employees aware of their rights. Michel Després, president and CEO Mexico, December 4-5, 2008. Young Employees in Qu ébec. Profile of young employees aged 15-24. Who are they? 21% Non-union employees

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Using an effective communication strategy to make young employees aware of their rights.

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  1. PUT YOUR RIGHTS TO WORK Using an effective communication strategy to make young employees aware of their rights. Michel Després, president and CEO Mexico, December 4-5, 2008

  2. Young Employees in Québec Profile of young employees aged 15-24 Who are they? 21% Non-union employees 60% Students (school, college or university) 60% Have nonstandard jobs 53% Work part-time (less than 30 h a week) 63% Are victims of at least one infraction Where do they work? Retail sales Accommodation and food service industry

  3. Put Your Rights to Work Campaign objectives: Lead young employees to seek out information and have their rights respected. Position our Internet site to make it a reference in the working world.

  4. Addressing young people by using their means of communication. Television Field tools Internet Public relations Telephony

  5. Strategic Choices A credible, valued representative for young people, providing them with information about common, work-related situations. Compensation At work, we are not always paid for certain tasks. Is this normal? Overtime Who? When? How much? Are you receiving all that you deserve? Training Is the employer required to pay for the training period? Uniform Who pays for the work uniform, the employee or the employer?

  6. Internet and Telephone Tactics Internet contest • To increase interest in the campaign. • To get young people used to navigating on the Commission website. • To convey information. • To create a multiplying effect using viral marketing. SMS messages • Sending of text messages on cell phones: • Contest promotion • Internet site promotion

  7. Tactics in the Field Distribution of material within the school and community network. DVD Accompanying guide Poster

  8. ijob Tactic The ijob electronic agenda: to help calculate the number of hours worked.

  9. To Increase Respect of the Law KNOW – INFORM – PREPARE – RESPONSIBILIZE – PREVENT

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