Some Famous Loyalty Programs In Retail

2. When a brand presents you some exciting perks of a loyalty program, you start using it. You don’t even realise that you get a habit of using it. Later, the perks of loyalty might get reduces, but you keep on using the services, as you were using earlier. This is the impact of a loyalty program, that could convert a customer to a brand loyalist. However, for one time, you need that power strategy to incorporate in your loyalty program. Retail business is the propriety of every sector in today’s time. People are too much busy to improve their productivity and feel interested in purchasing everything online. Loyalty programs in India retail works wonder if introduced appropriately. Let us see some useful loyalty programs in Indian retail business. Point Program: It is the simplest but most lucrative loyalty program, companies used in their retail store. The more you shop, the more points you earn. There is a fixed limit of the points on the purchase of a certain amount. E.g. if you purchase something for Rs. 100, you get one

3. point added in your bucket. After reaching certain numbers like 50 points or 100 points, the customer can redeem their points and shop as per their interest. Membership Programs: You must have heard of membership programs like Gold/silver members. These members get extra perks from the retail business like quick delivery, discount on certain items, etc. You could buy these programs annually or half-yearly basis. People find these programs quite helpful if they are quite frequent in buying the services. Charity Programs: Not all the loyalty programs in retail offer monetary benefits. A few programs convert some part of your expenses into charity. This way, you indirectly donated your money for some noble cause. It depends on the business, how wisely they design and apply a loyalty program that creates the appropriate balance between the business profit and customer’s expenses. Some retail business donates some part of the customer’s expenses into animal wellness, charity events, reward and recognition programs. Some customers really liked the idea of donation through a loyalty program, and come forward to shop more. The above-mentioned loyalty programs in Indian retail are some of the most commonly used programs where people enjoyed the perks of loyalty programs. These programs considered as one of the best motivating factors for the companies to work.