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Increasing the number of participant in Christmas International House

Increasing the number of participant in Christmas International House. Yuto Asai COM 330 Dr. Jeffrey Hedrick. Background & History. CIH is a Christian ministry designed to offer hospitality during the Christmas Holiday CIH was began by Harry Petersen in 1965 Currently about 40 programs

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Increasing the number of participant in Christmas International House

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  1. Increasing the number of participant in Christmas International House Yuto Asai COM 330 Dr. Jeffrey Hedrick

  2. Background & History • CIH is a Christian ministry designed to offer hospitality during the Christmas Holiday • CIH was began by Harry Petersen in 1965 • Currently about 40 programs • More than 300 students

  3. Problems & Goal • The number of participant is decreasing • CIH cannot accept all students • The goal is to increase the number of participant in CIH

  4. Objectives • To familiarize name of Christmas International House. • To show international students and churches all benefits of participating in CIH

  5. Audiences • International students • Churches

  6. Strategies & Tactics • Send brochure to an university and a college • Use the mass media

  7. Calendar

  8. Budget • $700 was used for brochure

  9. Evaluation • Making sure that audience read brochure • Making sure that audience know CIH by the mass media • More than 372 students participate

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