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Strategic Planning for Zonta Club Growth: Vision, Mission, and SMART Objectives

Learn why strategic planning is essential for Zonta Club growth with SWOT analysis, vision, mission statements, and SMART objectives to achieve goals and advocate for gender equality. Enhance your club's focus and effectiveness to combat burnout and increase member engagement amidst stiff competition.

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Strategic Planning for Zonta Club Growth: Vision, Mission, and SMART Objectives

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  1. Strategic planning Kary Grant

  2. Strategic planning

  3. Why Should You Plan? • Service club enrollment has continually declined since the late 1950’s • There is tremendous competition for professional, family and leisure time • Fewer club members means less are doing more which leads to burnout! • A club with a plan is more focused!

  4. SWOT Analysis • Strengths • Weaknesses • Threats • Opportunities

  5. What are Vision and Mission? • The Visiondescribes the highest aspiration of the business, its broader sense of purpose. • The Mission describes what the business is and how the business will achieve its vision. • They are touchstones to guide the brand and the business.

  6. The Vision Statement • The vision of the Zonta Club of XXXX in 3 to 5 years is: • For example: The Zonta Club of ___________will have __ active members, with valued hands-on projects demonstrating true ideals of Zonta.

  7. The Mission Statement • Example: ZI’s mission statement Zonta International is a global organization of executives and professionals working together to advance the status of women worldwide through service and advocacy.

  8. Club Objectives

  9. S.M.A.R.T. Objectives • S- Specific • M- Measureable • A - Acheivable • R- Relevant • T – Timely

  10. Goals & Objectives • Increase Social Media presence (G) • Increase Facebook page likes to 100 (O) • Increase Service Events by 50% in 2nd half of Biennium (4 events) • Hold 2 birthing kit sessions

  11. Advocacy-Goal No. 5: Achieve gender equality and empower all women and

  12. Multi year Goals & objectives-Action plans - Fundraising

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