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Share Your Data Online

Share Your Data Online. Dan Jewett, VP of Product Management Ellie Fields, Director of Product Marketing Tableau Software. Why share your data online? . Because working alone only gets you so far. Why online? . Interact, don’t just view No emailing files– more secure

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Share Your Data Online

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  1. Share Your Data Online

    Dan Jewett, VP of Product Management Ellie Fields, Director of Product Marketing Tableau Software
  2. Why share your data online? Because working alone only gets you so far.
  3. Why online? Interact, don’t just view No emailing files– more secure No software to download Update the data anytime Check out my analysis. You just need to download some software, then open the file I emailed you. Ok, I’ll get to it later. Right. I just updated it. Use the new file.
  4. Sharing online takes down barriers. The analysis is here. Cool. I can see why the East is down this year.
  5. Data on the web today Tableau Server at EC2
  6. Today, it’s easier to put videos on the public web than to put data online. Funny cats Important public data
  7. The evolution of embedded data
  8. The author’s conundrum of sharing online Let others explore But present a cogent point of view– for that audience
  9. Best practices for sharing data online Publish for a point Target the most critical interactivity Extract wisely Make it beautiful
  10. 1. Publish for a point How will this be used? Once or many times Does your audience know the data? Does your audience know the tool?
  11. Publishing multi-use vizes Corporate dashboard Published regularly Audience knows the data Audience knows the tool
  12. Publishing single-use vizes Example: launch project Short-termto drive a decision or run project Audience somewhat familiar with data Audience somewhat familiar with tool
  13. Publishing for the public web Tableau blog One-time use to illustrate a point Audience is not familiar with data Audience doesn’t know the tool http://www.tableausoftware.com/tableau-public-gallery
  14. Publishing for the public web (cont’d) Real-estate targeted blog This view is published semi-regularly as new data comes out Audience is very familiar with data Audience is somewhatfamiliar with the tool
  15. 2. Target the most critical interactivity Less is more: 3 filters or less People click pictures: use highlighting and filtering Make choices: What do you want the user to be able to explore? What’s less important? How much is too much?
  16. 3. Extract wisely The more users care, the longer they’ll wait: Blog: not long, < 2 seconds Corporate dashboard users: 3-5 seconds Employees viewing a viz showing company bonuses: hours Again, make choices: what data to show in tooltips or details pane?
  17. 4. Make it beautiful The more visually engaging it is, the more users will engage Even interactive vizes should be easy to understand Tactical points: Use fixed-width publishing It’s interactive! Explore edge cases Good visual design principles
  18. Other talks to see at the Conference On sharing data: Tips for Authoring Interactive Content, James Baker Wed 11 am Zen of Visual Analysis, Stolte and Mackinlay Wed 430 pm How customers share: Productizing Tableau, Heidi Haupt at Experian Thurs 11 am Telling a Better Story, Kim Rees at Periscopic Wed 945 am
  19. Questions
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