The London Rental Standard Greater London Authority

1. The London Rental Standard Greater London Authority South West London Housing Partnership Conference July 2014

2. Introduction • London’s private rented sector • The Mayor’s objectives • The London Rental Standard

4. Growth in private renting - projection

5. Prices up, rents up, earnings down

6. Families in the PRS

7. The Mayor’s objectives • for the PRS • Increase supply • Promote longer tenancies • Improve standards through accreditation (100k) • Tackle rogue landlords and beds in sheds • Oppose new regulation and rent controls

8. Background • Consultation on Mayor’s plans Dec 2012 • Responses from 80 organisations and 5,000 tenants • LRS published Jul 2013 • Full launch Spring 2014 • www.london.gov.uk/housingcovenant

9. London Rental Standard • Robust and realistic minimum standards • Affordable and attainable • All industry schemes under one roof • ‘Single badge’ of accreditation

11. London Rental Standard launch 28th May

12. London Rental Standard Marketing campaign

13. How does it work? • LRS steering group - Processes and policy • 7 Approved LRS providers • NLA, LLAS, RLA – ARLA, NALS, UKALA, RICS • LRS licensing officer • - based at LB Camden • Marketing campaign - tube posters, press and digital marketing in 2 phases • Commercial sponsors - Endsleigh Insurance and mydeposits offering financial incentives to Landlords

14. The future?

15. To find out more visit www.london.gov.uk/landlords • Rhona Brown • Senior Housing Policy Officer • Greater London Authority • rhona.brown@london.gov.uk