2010 FIFA World Cup TM Ticketing

1. 2010 FIFA World CupTMTicketing

2. Dr Danny JordaanChief Executive Officer: Organising CommitteeMr. Jaime ByromExecutive Chairman: MATCH Services

3. HistoricalTicketing InformationLaunch of Ticket Sales (Feb 2009)

4. 1. Ticket Data as of February 2009 • The Category Sectors may be configured at a Venue or Match Level • Currently, the Category split for Purchasable Tickets for the 64 Matches is as follows

5. 2. Ticket Data as of February 2009 A total of 996,246 Purchasable Tickets were reserved for Customer Groups that acquire the option to purchase tickets as part of their marketing and commercial arrangements with FIFA.

6. 2. Ticket Data as of February 2009

7. 2. Ticket Data as of February 2009

8. 2. Ticket Data as of February 2009

9. 3. Original FWC Inventory (Feb 2009) 205,632 86,848 568,229 797,990

10. Ticketing InformationFebruary 2010

11. 4. General Public – Sales Phase 1, 2 & 3 TICKETS SOLD Total sold: 1,149,176 205,632 415,987 86,848 568,229 733,189 International – General Public Domestic (RSA) – General Public

12. 4. General Public – Sales Phase 1, 2 & 3 Top 6 countries outside SA • USA 107,576 • UK 63,835 • Germany 29,733 • Australia 26,488 • Canada 14,617 • Japan 12,113 Top 2 neighbouring countries • Mozambique 1,474 • Botswana 1,257

13. 4. General Public – Sales Phase 4 (Tickets Confirmed) TICKETS Confirmed Total sold: 194,349 30,156 205,632 • Payment Successful: 173,694 Tickets • Payment Outstanding: 20,655 Tickets 86,848 568,229 164,193 International – General Public Domestic (RSA) – General Public

14. FWC - Breakdown of 2,100,000 Ticket Sales Sold + Pending 49,619 57,850 140,426 General Public (SP I - III) General Public (SP IV) 147,560 FIFA TV PMAs 171,837 Commercial Affiliates Hospitality 1,149,176 185,000 Tour Operators FIFA Secretariat 194,349 21,448 Organising Committee 11. Tickets Sales (Sold + Pending) 205,632 86,848 568,229 797,990

15. Current Available - Ticket Inventory 8,593 82,221 FIFA TV Commercial Affiliates 311,271 Hospitality 193,640 Tour Operators FIFA Secretariat Organising Committee General Public + PMAs 66,458 76,397 95,301 12. Current Ticket Availability 205,632 86,848 568,229 797,990

16. General Information on Ticketing Enforcement to Restrict Unauthorised Resales

17. What is MATCH doing to prevent unauthorised ticket resales? For the 2010 FIFA World Cup™, FIFA has directed MATCH Services to implement a worldwide ticketing enforcement programme with the following goals: - security: maintain the integrity of South Africa’s event security plans for the safety of all spectators - consumer protection: protect consumers from fraud, misrepresentation, non-delivery, mis-description and other ticket related scams, and make sure tickets are available for true fans at FIFA published prices, rather than horded by touts and resold at inflated prices - fairness: protect the reputation and organization of the event ,

18. What is MATCH doing to prevent unauthorised ticket resales? The MATCH Enforcement Team uses three different types of strategies to combat the problems presented by unauthorised ticket resellers: - legal strategies; - operational strategies; and - public relations strategies 

19. Legal Strategies - Each ticket purchaser is required to review and indicate their acceptance of the General Ticket Terms and Conditions before they acquire any rights to any tickets.  The GTCs specifically prohibit unauthorised resales, - When unauthorized entity is discovered, MATCH takes the first step toward litigation, which is to send a cease & desist letter. - If MATCH do not get voluntary compliance, MATCH notifies consumer protection authorities in the relevant jurisdiction.

20. Legal Strategies - MATCH notifies relevant South African governmental authorities who have asked for this information. - MATCH notifies the e-crime unit of Scotland Yard on “shut-down” notices to web hosts, the Office of Fair trading and the Metropolitan Police in the UK, because there is a law in the UK which makes it a crime to sell international football match tickets online if the website is accessible to residents in England. 

21. Legal Strategies • MATCH has been following with keen interest a DTI regulation andthe Safety at Sports and Recreational Events Bill in connection with anti-touting laws. • MATCH are meeting with the DTI and SAPS regarding potential cases against unauthorised resellers pursuant to the Trade Practices Act and/or criminal laws (fraud). • MATCH has notified Google, Twitter, other technology companies, and other third parties who sometimes cooperate with our requests on the basis that the unauthorised entities’ activity violates the services providers terms and conditions.

22. Operational Strategies - We have in place ticket quantity limits, which make it difficult for unauthorised entities to get tickets. - We have a bespoke software to detect multiple ticket orders, again making it difficult for unauthorised entities to get tickets. - We have a new system for distribution of tickets allocated to participating member associations, so the fans buy the allocated tickets directly, rather than providing the tickets in bulk to any participating member association.    

23. Operational Strategies - Members of the general public and PMA supporters have to travel to South Africa and personally pick up their tickets at Ticket Collection Points in South Africa, which discourages touts - MATCH have an official transfer platform, which allows ticket holders who cannot use all of their tickets to submit them for resale, and all resold tickets are sold for the original FIFA published prices.

24. Operational Strategies • For every purchaser, the name is imprinted on the ticket and guest data imbedded in the tickets.  Anyone who resells a ticket can be traced as the original source of unauthorised tickets. • There are security features on tickets.  - Match day security plans allow fans identity to be checked and compared to the ticket data.

25. Public Relations Strategies - MATCH have placed a website warning on www.FIFA.com regarding the importance of going to Authorized Sales Channels, explaining the rationale as well as the rules, and listing who the Authorized Sales Channels are. The same warning appears on SA Tourism’s website - MATCH reminds customers of the ticket terms and conditions in their confirmation letters, again advising them about the Authorized Sales Channels. - MATCH have requested that our network of approximately 100 Participating Tour Operators to distribute Travel Industry Warning letters to their respective networks of travel agents.

26. Public Relations Strategies - MATCH has been sending messages out through “social networking” sites to warn people only to buy through Authentic Sales Channels. - MATCH has recently presented our cases and issues of concern to the International Consumer Protection Enforcement Network, which is a group of over 40 major consumer protection authorities from around the world. In turn, many of them issued their own official warnings to consumers.  - MATCH have issued press releases regarding cooperation with New Scotland Yard, and hopefully other authorities interested in consumer protection to get the message across. 

27. General Information on Ticketing - Media Ticketing Enquiries For more information related to Ticketing, please submit your questions in writing to FIFA by any of the following methods: Email: media@fifa.org Post: FIFA-Strasse 20 P.O. Box 8044 Zurich Switzerland

28. General Information on Ticketing - Customer Services For more information, customers can contact the FWCTC by any of the following methods: SMS: 083 123 2010 Email: enquiries@2010FWCTC.co.za Post: 2010 FIFA World Cup™ Ticketing Centre (FWCTC) PO Box 4928, Cresta, 2118, South Africa There is also an information service that customers can call on 083 123 2010 (Domestic), and +41 44583 2010

29. Thank you