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Lead Generate the Roof o ff o f Open Houses

Lead Generate the Roof o ff o f Open Houses. Chris Suarez. Chris Suarez. Portland, OR PDX Property Group 218 units $73M volume $1.8M in GCI. Please complete an evaluation form found in the back of your program guide. Mindset. Open Houses = Lead Generation. Time on the Task over Time

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Lead Generate the Roof o ff o f Open Houses

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  1. Lead Generate the Roof off of Open Houses Chris Suarez

  2. Chris Suarez Lead Generate the Roof off of Open Houses Portland, OR PDX Property Group • 218 units • $73M volume • $1.8M in GCI

  3. Please complete an evaluation form found in the back of your program guide. Lead Generate the Roof off of Open Houses

  4. Mindset Lead Generate the Roof off of Open Houses

  5. Open Houses = Lead Generation • Time on the Task over Time • Behavioral styles • Real Estate Is a Database Business • Immediate Seller | Future Seller • Immediate Buyer | Future Buyer • Turning “Haven’t Mets” into “Mets” Lead Generate the Roof off of Open Houses

  6. “Can this lead generation source help me build a $20M business model?” Lead Generate the Roof off of Open Houses

  7. Prepare for the Open House Lead Generate the Roof off of Open Houses

  8. Build a Business Plan • Target Specific Neighborhoods • Prospecting-based, marketing-enhanced • Target Traffic Patterns and Vary Days/Times • Lunch time, commute times, school drop-off/pick-up, walking patterns, weekend mornings, evenings • Know How Many Open Houses Will Be Open • Number of visitors expected | Number of contacts expected Lead Generate the Roof off of Open Houses

  9. The Seven-Level Open House Lead Generate the Roof off of Open Houses

  10. Open House Schedule Monday • Select an open house Tuesday • Post online, obtain call list, mail invites Wednesday • Post online, call to neighbors, sign goes up Lead Generate the Roof off of Open Houses

  11. Open House Schedule (cont’d) Thursday • Post online, call to neighbors, invite database, call all sign calls, and email all internet leads on the listing Friday • Post online, prepare market stats and comps (print and digital folder) Saturday • Post online, directional signs installed, door knock, invite sphere by phone and social media Lead Generate the Roof off of Open Houses

  12. Pre-Open House Scripts “I’m holding an open house just down the street and wanted to invite you to come by and take a look at the house. I have found that people who live in the neighborhood typically live here because they love it. So, if you have any friends or family who might be interested in the neighborhood, you could call them and invite them as well!” Lead Generate the Roof off of Open Houses

  13. Open House Lead Generate the Roof off of Open Houses

  14. It’s Time to Generate Leads • Strategically get name, number, email, and mailing address • Use technology to capture leads • Bright Open, Market Snapshot, Google Drive, Dropbox • Provide value Lead Generate the Roof off of Open Houses

  15. Open House Scripts “Are you out shopping for a home today, or do you happen to live in the neighborhood?” They Are Out Shopping: “Great! How have you been getting into homes? Would it be valuable to you if I put together a private tour in one afternoon of all the homes that interest you, whether they are open on the weekend or not?” Lead Generate the Roof off of Open Houses

  16. Open House Scripts “Are you out shopping for a home today, or do you happen to live in the neighborhood?” They Are a Neighbor: “Are you familiar with the property values in the area? Would it be valuable to have a neighborhood report emailed to you monthly so you can stay in touch with what is happening to values in your neighborhood?” Lead Generate the Roof off of Open Houses

  17. Post-Open House Lead Generate the Roof off of Open Houses

  18. Lead Follow-up • Classify lead and add to database • Thank you note to all neighbors • Call and email all visitors Lead Generate the Roof off of Open Houses

  19. Post-Open House Script “We met earlier today at the open house. I wanted to let you know that I did a little digging when I got back to the office and I found several properties in the neighborhood where we met that match your criteria. I know the house you saw today wasn’t quite right, but I think these few others might have some potential. We could get together tomorrow around 4:00 p.m. if that works for you? Why don’t we meet at my office and go from there.” Lead Generate the Roof off of Open Houses

  20. Next Level “Open House” Lead Generate the Roof off of Open Houses

  21. “The power behind having ‘Big Goals’ is really about the power of acquiring ‘Big Habits’ by beginning with the end in mind.” – Gary Keller The Millionaire Real Estate Agent Lead Generate the Roof off of Open Houses

  22. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads

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