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Q1 2010 on PRIME

Q1 2010 on PRIME. Prime Performs Well in Q1 2010. The first quarter of the year has been great for Prime, with huge milestones being reached!. Across a broad range of audience groups, Prime has increased share year on year, in particular with males.

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Q1 2010 on PRIME

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  1. Q1 2010 on PRIME

  2. Prime Performs Well in Q1 2010 The first quarter of the year has been great for Prime, with huge milestones being reached! Across a broad range of audience groups, Prime has increased share year on year, in particular with males. Prime also had it’s highest ever audiences in Quarter 1, with an increase year on year of 15% and a growth of 23% since 2007. Prime Key properties “Top Gear”, “Prime Presents” and “Wife Swap USA” all showed ratings growth compared with last year. The Winter Olympics pushed Prime’s daytime shares through the roof and rated well across many key demographics. www.skyadsales.co.nz

  3. All Day Shares For Prime Increase Y-O-Y Compared with the same quarter last year, Prime has shown good growth, with several key audience groups increasing in overall share. Male audiences in particular have increased markedly, the greatest of which being Males 18-49 which grew by 24% year-on-year +9% +9% +11% +13% +24% +21% www.skyadsales.co.nz

  4. Daytime Channel Share Growth For Prime Quarter 1 showed exceptional growth in Daytime Share for Prime across many key demographics driven by Prime’s exclusive Winter Olympics Coverage during the day. Male audiences in particular experienced significant growth, with Male 18-49 increasing by 64% and Males 25-54 by 53% year-on-year +15% +40% +16% +15% +64% +53% www.skyadsales.co.nz

  5. Returning Favourites On Prime Three of Prime’s returning shows have shown a great surge in ratings since the same period last year. The Best of Top Gear has increased AP25-54 tarps by 30%, Prime Presents had an exceptional run with “Last Chance To See” and increased ratings by 62% and Wife Swap USA almost doubled it’s AP25-54 ratings to a steady 3.6% average this quarter. +30% +62% +89% www.skyadsales.co.nz

  6. Top 5 Programmes In Q1 2010combined episodes AP25-54 A good mix for new and returning programmes on Prime comprised the Top 5 list for the quarter. I Dreamed A Dream – The Susan Boyle Story was the sleeper hit of the quarter and was repeated later in the time period again achieving good ratings

  7. Prime Achieves Highest Ever Audiences Prime reached 87.7% of the total population in Q1 of 2010 – an increase of 471,400 or 15% on the same period last year and a 23% increase over the last 4 years. Prime achieved ‘highest ever’ monthly cumes within the first 3 months of 2010 +23% increase since Q1 2007 www.skyadsales.co.nz

  8. The Winter Olympics Achieved Great Shares Of Audience for Prime Share of audience during the Winter Olympics was particularly impressive for Prime during the quarter, with a broad range of demographics achieving average shares over 10%. Females 25-54 and Males 18-39 were particularly drawn to the coverage, achieving 11.4% and 11.7% shares respectively. Source: AGB Winter Olympic Games 13/2/10 – 1/3/10 www.skyadsales.co.nz

  9. The Winter Olympics Achieved Great Daytime Ratings for Prime Ice Dancing on the 23rd February was the event that achieved the highest ratings for AP25-54, averaging a 3.4% tarp. Females 18-39 was the highest achieving demo for this event, averaging a 4.7 tarp. The majority of Olympics coverage occurred during the day, so to achieve ratings at this level was well above expectation. Source: AGB Winter Olympic Games 13/2/10 – 1/3/10 www.skyadsales.co.nz

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