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Communications for Waste and Recycling

Communications for Waste and Recycling. About us Communication in modern waste management Impact of poor communication Techniques and deployment. Strategic. Communication planning Consultancy Research Monitoring Brand development. Tactical. Design Advertising Printing

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Communications for Waste and Recycling

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  1. Communications for Waste and Recycling

  2. About us • Communication in modern waste management • Impact of poor communication • Techniques and deployment

  3. Strategic • Communication planning • Consultancy • Research • Monitoring • Brand development

  4. Tactical • Design • Advertising • Printing • Online • Doorstepping • Public engagement • Video • Incentives

  5. Support • Event management • Training • Merchandise • Costume characters • Celebrity endorsement • Focus groups • Seminars • Conferences

  6. Where we work >

  7. In the UK, we work with over 45 local authorities and waste contractors, having been responsible for some of the country’s most successful recycling campaigns of recent years

  8. In the US, we are working with similar partner organisations on public outreach campaigns for city authorities as well as with a leading provider of recycling incentive schemes, introducing them to the UK and European market place

  9. In Bulgaria, we are working with the Ministry of Environment and several NGOs, developing a major waste and recycling conference as well as developing campaigns for local authorities

  10. We are in the process of establishing business in Romania

  11. We are working with a partner organisation for the Government of Western Province in Sri Lanka, developing a waste awareness campaign to support the installation of a major Energy from Waste plant near Colombo

  12. “Waste is a communications business, not just a logistical business” David Mottershead DEFRA Head of Waste Policy and Process

  13. “I waste half my advertising budget but I don’t know what half” Lord Leverhulme

  14. All waste collected weekly

  15. All waste collected weekly Residual waste collected every other week Recycling: Paper (every 2nd week) Cans (every 3rd week) Card (every 3rd week) Garden waste (Monthly)

  16. Binmen bribed to take extra rubbish - claims “It’s common place and an accepted action claims council advisor”

  17. Binmen bribed to take extra rubbish - claims “It’s common place and an accepted action claims council advisor”

  18. Binmen bribed to take extra rubbish - claims “It’s common place and an accepted action claims council advisor”

  19. RECYCLING ARTICLES SINCE 2000 74 2008

  20. Energy from waste Perception Reality

  21. IMPACT OF POOR COMMUNICATIONS

  22. IMPACT OF POOR COMMUNICATIONS • Confusion leading to resentment • Difficult to implement other initiatives • Low participation > increased costs • High contamination > increased costs

  23. Tactics and deployment

  24. Communication • Public Outreach • Community engagement • Advertising and marketing

  25. Communication • Public Outreach • Community engagement • Advertising and marketing CHANGING BEHAVIOUR

  26. TACTICAL PLANNING

  27. TACTICAL PLANNING Assessment Field Research Desk Research Barriers Perception Schemes

  28. TACTICAL PLANNING Assessment Field Research Desk Research Barriers Perception Schemes Budget Scope Objectives Funding source Cost value Financial year Agency selection

  29. TACTICAL PLANNING Assessment Field Research Desk Research Barriers Perception Schemes Budget Scope Objectives Funding source Cost value Financial year Agency selection Creative Copy Branding Imagery Design Test market

  30. TACTICAL PLANNING Assessment Field Research Desk Research Barriers Perception Schemes Budget Scope Objectives Funding source Cost value Financial year Agency selection Creative Copy Branding Imagery Design Test market IMPLIMENT Events Doorstepping Advertising PR Direct mail Online

  31. TACTICAL PLANNING Assessment Field Research Desk Research Barriers Perception Schemes Budget Scope Objectives Funding source Cost value Financial year Agency selection Creative Copy Branding Imagery Design Test market IMPLIMENT Events Doorstepping Advertising PR Direct mail Online Monitor Repeat

  32. TACTICAL PLANNING Assessment Field Research Desk Research Barriers Perception Schemes Budget Scope Objectives Funding source Cost value Financial year Agency selection Creative Copy Branding Imagery Design Test market IMPLIMENT Events Doorstepping Advertising PR Direct mail Online Monitor Repeat Review

  33. TACTICAL CHOICES Unaware PR Direct mail Leaflets Bus advertising Press advertising Doorstepping Aware Aware PR Exhibitions Roadshows Bus advertising Press advertising Radio advertising Website Interested Interested Roadshows Bus advertising Website Direct mail E-casts Desire Desire Events Doorstepping Bus advertising Press advertising Radio advertising Website Direct mail Action Action Sustain Repeat B R A N D I N G

  34. BUDGET SETTING

  35. BUDGET SETTING Best Possible Outcome Delivered Quickly Low Cost

  36. Highest First

  37. SPEND:OUTCOME RATIOS 50% Recycling

  38. SPEND:OUTCOME RATIOS 50% Recycling

  39. SPEND:OUTCOME RATIOS 50% Recycling

  40. SPEND:OUTCOME RATIOS 50% Recycling

  41. Budget: Sources of funding

  42. LEAD TIMES

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