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short summary

short summary. levi”s brand remained on the market and progress more and more, during the last decades of the 20th century . But this was losing its recognition in the 1990s, since the jeans were no longer attractive for young people and the other people .

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short summary

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  1. short summary levi”s brand remained on the market and progress more and more, during the last decades of the 20th century. But this was losing its recognition in the 1990s, since the jeans were no longer attractive for young people and the other people. for this reason jeans devalued are losing their value at the global level along with the mark.

  2. Which are the problems that Levi’s had to face?-The jeans are not for young innovators-All the jeans are the same style and have no notable changes -The brand lost recognition-Be devalued the jeans in the world market-retailers not already advertised the brand

  3. Describe stats on Levi’s problems • 1981-1983: during this period the brand with the product were stable since they were positioning on the market • 1983-1989: in this period the brand is devaluo and cayo disproportionately. • 1989-1997: at this point the brand had its greatest effect on the market and raised considerably. • 1997-1998: in this period of time the brand is stable in its production and global positioning. • 1998-1999: in this last period of analysis the brand prierde its valueisdevalua and sharply lower its evolution in the market

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