1 / 23

GROW AND GLOBALIZE

Workshop on Mango Research, Development and Extension in Pakistan and Australia Mango Exports and Linkages with Agribusiness in Pakistan Muhammad Iqbal Chief Operating Officer Pakistan Horticulture Development & Export Board. GROW AND GLOBALIZE. MANGO KING OF FRUITS.

bradley
Download Presentation

GROW AND GLOBALIZE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Workshop on Mango Research, Development and Extension in Pakistan and AustraliaMango Exports and Linkages with Agribusiness in PakistanMuhammad IqbalChief Operating OfficerPakistan Horticulture Development & Export Board

  2. GROW AND GLOBALIZE MANGO KING OF FRUITS PAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARD

  3. PRODUCTION & EXPORT OF FRUITS & VEGETABLES PAKISTAN 2004/5 Production • Fruits 6.0 Million Tons • Vegetables 7.0 Million Tons • Value US$ 2 Billion Export • Fruits 0.30 Million Tons • Vegetables 0.20 Million Tons • Value US$ 140 Million Source: Federal Bureau of Statistics Pakistan

  4. PRODUCTION & EXPORT OF MANGOES 2004 • World Production 28.0 Mil Tons • World Exports (Q) 0.9 Mil Tons • World Exports (V) US$ 585 Mil • Pak Production (Q) 1.7 Mil Tons • Pak Exports (Q) 82,000 Tons • Pak Export (V) US$ 25 Mil Source: FAO

  5. INDUSTRY LEADERS (PRODUCTION) • India 10.8 Mil Tons • China 3.7 Mil Tons • Thailand 1.8 Mil Tons • Pakistan 1.7 Mil Tons • Mexico 1.5 Mil Tons • Source: FAO : 2005

  6. Mexico 23.4% India 17.2% Brazil 12.2% Pakistan 9.0% Peru 6.6% Netherlands 5.6% Philippine 3.9% Others 22.1% MANGO EXPORTS 2004

  7. USA 33.7% Gulf 15.5% EU 28.4% China 3.4% Others 19.0% MANGO IMPORTS 2004

  8. PER UNIT PRICE Country US$/KG • Philippines 0.86 • China 0.57 • Mexico 0.51 • Brazil 0.49 • Thailand 0.46 • India 0.39 • South Africa 0.38 • Pakistan 0.30 • World 0.51

  9. Country Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Pakistan √ √ √ √ √ Philippines √ √ √ √ √ Mexico √ √ √ √ √ √ √ Madagascar √ √ Malaysia √ √ √ √ Kenya √ √ √ Jamaica √ √ Indonesia √ √ India √ √ √ √ √ Guatemala √ √ √ √ TIME WINDOW

  10. Egypt √ √ √ Chile √ √ √ Brazil √ √ √ Australia √ √ √ Peru √ √ √ √ √ √ √ √ Venezuela South Africa √ √ √ Rest of Africa √ √ √ √ √ St. Lucia √ √ √ √ Thailand √ √ √ √ √ √ √ √ USA √ √ √ √ TIME WINDOW

  11. COMMERCIAL VARIETIES-EXPORT • Sindhri • Chaunsa • Beganpali • Sonehra

  12. PAKISTAN MANGO EXPORT TREND

  13. PAKISTAN MANGO EXPORT DIRECTION • Middle East 63% • Europe 16% • Far East 2% • Others 19%

  14. MODE OF SHIPMENT Air Sea Reefer Non-Reefer Middle East 40% 30% 30% Far East 100% - - Europe 100% - - Others 75% 10% 15%

  15. LEADING EXISTING IMPORT MARKETS-PAKISTAN • UAE • SAUDI ARABIA • OMAN • UK • FRANCE • GERMANY

  16. EMERGING MARKETS PAKISTAN • CHINA PEOPLES REPUBLIC • IRAN ISLAMIC REPUBLIC • EAST EUROPE • SOUTH KOREA? • INDIA? • JAPAN? • USA?

  17. CONSUMER PREFERENCES • Golden yellow/reddish • 400-600 gm • No stains/contamination • Well presented (packaging) • Firm (texture) • Less sweet • Non-fibrous

  18. IMPORTING COUNTRIES CONCERNS • Pest infestations (fruit flies spp) • Bactrocera zonata • Bactrocera dorsalis • Traceability • Quality Management (GAP, GMP) • Quality Assurance (EUREPGAP, HACCP)

  19. ISSUES

  20. INDUSTRY ISSUES • Production/Supplies • Limited time window • Low/in-consistent yield/quality • Quick decline • Pest management (fruit flies) • Harvest & Field Operations • Poor harvesting practices • Sap burn • Field heat removal • Post-harvest Infrastructure Limitations • Thermal Treatment (hot water/vapor heat) • Ripening Chambers • Sorting, grading & waxing

  21. INDUSTRY ISSUES • Logistics • Main reliance on air shipment for distant markets High air freight (2/3rd of export price) • Sea shipment by reefer considered highly risky • Un-even ripening on arrival at import destination • Un-even coloring on arrival at import destination • Chilling injury • International compliances • SPS • GAP (EUREPGAP) • GMP (HACCP)

  22. AGRIBUSINESS LINKAGES • Quality management • GAP (Increased time window-late varieties)….? • Traceability • GMP • Company standards • Trade standards • National standards (harmonization) • Post-harvest Operations • Sea freighting of mangoes to distant markets • TBT Issues (packaging & labeling) • International marketing • National branding

  23. THANKS

More Related