Influence of Web Design on Customer Experience

1. Influence of Web Design on Customer Experience What is the important element of Internet Marketing strategy? A design of the website, as it leaves an enormous impact on the customer experience in this digital world. For creating a success on an online platform, usability, accessibility, and aesthetic of the site play a crucial role in customer indulgence. Here we’ll talk about some of the most important aspects of web design and how they can be improved as suggested by professional web development company of India i.e. Brainmine Web Solutions Pvt. Ltd.: 1.Emergence or Appearance of your website design: The appearance of any website plays a critical role in making an impression of the company profile and its market position. The look should not be too modern & complicated that isway beyond to understand for the customer and also should not be easy enough which makes the user get a feeling of an outdated design.

2. As per Web Design Company in Pune, it should be attractive enough with up-to-date trends of web design like; •Multimedia -Interactives, videos, images, and all other visual elements, should be used wisely and only where they are required. Customer or user should not get a feeling that the design of your site is overloaded with them. •Use of “hero” images-Use full-width images which are the visual representation of your article. They are known as "hero" images as they speak about the article before the user reads it. They can also be used to represent the concept of your websites and help in generating clicks. •Responsive design – Maintain uniformity across platforms, means no matter customer viewing your site on a desktop or on mobile, he should get the same experience across all. •Big, bold fonts – Use only those fonts which represent the text clear and in a readable format. •Parallax scrolling – This is something which is an easy way to pass more information to the customer in a visual form, overlaying of two different visuals at a different speed, when a user looks through the web page, it always catches the eye. 2.Simplicity & Clarity Display - Is your website is easy enough for the user to find any information, if yes then you are a winner, else as it is difficult for the user then it would be difficult for you too to gain user satisfaction. Web design clarity refers to improving the navigation for the user so that they can find what they want as quickly as possible. Include both drop-down menus as well as a breadcrumb.

3. 3.Load Time of the website – Nobody likes to wait; same is the scenario for the web user as they don’t like wait for the page load and want to open a page in a blink of an eye. This is even more critical as it also affects the Google ranks factor. To achieve a reduction in the load time of the website, use minimum data, remove auto-play multimedia files, use optimized size images, and also try to use white spaces. The speed of the website is very crucial in designing a website to give an experience which is incomparable. 4.Displaying Professionalism – It is the impression of your organization before the user starts reading on your website. Although, user visit the site to fulfill their requirement, but they always like know about your organization and business details. Including details of your organizational culture, customer testimonials & results, and pictures of employee engagement activities draw a major attention of the user. As all these show that how important it is for you to consider the individuals not only a client but as an employee too. Reach Us: Address: Brainmine Web Solutions, Ashoka Society,Sambhaji nagar, Kalewadi Phata(Thergaon), Pune, maharashtra - 411057 India Call Us: 8446477774 Email Us: info@brainminetech.com Website: www.brainminetech.com