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Phoenix Chinese in China

Phoenix Chinese in China. Source: CTR - CNRS 201 2 ( Nov 2011 – Apr 2012) 36 cities in China. CTR- CNRS. China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals

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Phoenix Chinese in China

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  1. Phoenix Chinese in China Source: CTR - CNRS 2012 (Nov 2011 – Apr 2012) 36 cities in China

  2. CTR- CNRS • China National Resident Survey (CNRS) • Conducted by CVSC-TNS Research Co. Ltd. (CTR) • Personal interview + self completion questionnaire to individuals • Aged 15+ registered permanent residents • Living in 36 China cities • Fieldwork conducted in Nov 2011 – Apr 2012

  3. Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang CNRS - 36 cities in China • Nanjing • Nanning • Ningbo • Qingdao • Shanghai • Shenzhen • Shenyang • Shijiazhuang • Suzhou • Taiyuan • Tianjin • Wenzhou • Urumqi • Wuxi • Wuhan • Xian • Xiamen • Zhengzhou

  4. TV is the most popular media in China Daily reach rate% Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525)

  5. Chinese audience spent more time on TV Average Time Spent / Day (minutes) Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525)

  6. Phoenix Chinese is the most popular oversea regional channel % watched Past 4 weeks Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525); Channels watched in Past 4 weeks

  7. Phoenix Chinese is the most popular oversea regional channelamongst High Household Income group with RMB8,000+ % watched Past 4 weeks Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ with monthly household income HHI RMB8,000+ in 36 China cities(36,500,093/ 13,617); Channels watched in Past 4 weeks

  8. Phoenix Chinese is the most popular oversea regional channelamongst High Household Income group with RMB10,000+ % watched Past 4 weeks Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ with monthly household income HHI RMB10,000+ in 36 China cities(20,857,552/ 7,521); Channels watched in Past 4 weeks

  9. Phoenix Chinese viewer profile - Gender Phoenix Chinese viewers All 15+ in 36 cities Male 57% Female 48% Female 43% Male 52% Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525) Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  10. Phoenix Chinese viewer profile - Age Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525) Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  11. Phoenix Chinese viewers are well-educated60% Phoenix Chinese viewers receive professional or above education Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525) Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  12. Phoenix Chinese viewers are more affluentover 40% Phoenix Chinese viewers with monthly household income RMB10,000 or above Profile % Monthly household income Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525) Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  13. Phoenix Chinese viewers hold higher positions37% Phoenix Chinese viewers with managerial grade or above occupation Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525) Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047) Remarks - “Refuse to answer” respondents are excluded.

  14. Phoenix Chinese viewers hold higher positions than local satellite channel viewersViewer profile – PMG* Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525); *PMG – Professionals/ Managers/ Government officials

  15. Phoenix Chinese viewers are more affluent than local satellite channel viewersViewer profile – Average monthly household income more than RMB10K Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities(102,952,741/ 40,525);

  16. Phoenix Chinese viewers are more likely to have both business and leisure air travels Purposes of Air Travel Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  17. Phoenix Chinese viewers are likely to travel with tour groups and self-driving tours Most Often Travel Methods Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  18. Phoenix Chinese viewers are more likely to have Leisure Travels Frequency of Leisure Travels Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  19. Phoenix Chinese viewers are more likely to have Leisure Travels Leisure Air Trips in past 12 months Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  20. Phoenix Chinese viewers enjoy their leisure time Agree / Strongly agree % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  21. Phoenix Chinese viewers more likely to have hi-tech consumer durables Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  22. Phoenix Chinese viewers are more financially aware Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  23. Phoenix Chinese viewers are more financially aware Intend to make investment within 1 year Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities + Past 4 weeks Phoenix Chinese viewers with intend to make an investment in next year ** (23,205,755/ 772) **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  24. Phoenix Chinese viewers love using credit card Profile % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

  25. Phoenix Chinese viewers lead a quality lifestylethey are more likely to buy high quality products Agree / Strongly agree % Source: CNRS Nov 2011 - Apr 2012 Universe/ Sample: Individuals 15+ in 36 China cities (102,952,741/ 40,525); Past 4 weeks Phoenix Chinese viewers (10,731,380/4,047)

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