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Phoenix Movies in China

Phoenix Movies in China. Source: CTR-CNRS 201 2 ( May to Oct 2012 ) 36 cities in China. CNRS. China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents

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Phoenix Movies in China

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  1. Phoenix Movies in China Source: CTR-CNRS 2012 (May to Oct 2012) 36 cities in China

  2. CNRS • China National Resident Survey (CNRS) • Conducted by CVSC-TNS Research Co. Ltd. (CTR) • Personal interview + self completion questionnaire to individuals • Aged 15+ registered permanent residents • Living in 36 China cities • Fieldwork conducted in May to Oct 2012

  3. Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang CNRS - 36 cities in China • Nanjing • Nanning • Ningbo • Qingdao • Shanghai • Shenzhen • Shenyang • Shijiazhuang • Suzhou • Taiyuan • Tianjin • Wenzhou • Urumqi • Wuxi • Wuhan • Xian • Xiamen • Zhengzhou

  4. TV is the most popular media in China Daily reach rate% Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)

  5. Chinese audience spent more time on TV Average Time Spent / Day (minutes) Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)

  6. Phoenix Movies Vs other overseas regional channels % watched Past 4 weeks Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Channels watched in past 4 weeks

  7. Phoenix Movies is the no. 5 oversea regional channel amongst High Personal Income group with RMB8,000+ % watched Past 4 weeks Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ with monthly personal income RMB8,000+ in 36 China cities (6,807,522/ 2,222); Channels watched in Past 4 weeks

  8. Phoenix Movies viewer profile - Gender Phoenix Movies viewers All 15+ in 36 cities Male 45% Female 48% Female 55% Male 52% Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

  9. Phoenix Movies viewer profile - Age Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

  10. Phoenix Movies viewers are well-educated72% Phoenix Movies viewers receive professional or above education Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

  11. Phoenix Movies viewers are more affluent65% Phoenix Movies viewers with monthly household income RMB 8,000 or above Profile % Monthly household income Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

  12. Phoenix Movies viewers hold higher positions40% Phoenix Movies viewers with managerial grade or above occupation Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474) Remarks - “Refuse to answer” respondents are excluded.

  13. Phoenix Movies viewers hold higher positions than local channel viewersViewer profile – PMG* Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); *PMG – Professionals/ Managers/ Government officials

  14. Phoenix Movies viewers are more affluent than local satellite channel viewersViewer profile – Average monthly household income more than RMB10K Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473)

  15. Phoenix Movies viewers are more likely to have Leisure Travels Leisure Air Trips in past 12 months Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

  16. Phoenix Movies viewers enjoy their leisure time Agree / Strongly agree % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

  17. Phoenix Movies viewers owned more hi-tech consumer durables Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

  18. Phoenix Movies viewers are more financially aware Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  19. Phoenix Movies viewers love using credit card Profile % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

  20. Phoenix Movies viewers lead a quality lifestylethey are more likely to buy high quality products Agree / Strongly agree % Source: CNRS May to Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix Movies viewers (1,202,343/ 474)

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