1 / 24

Phoenix Chinese in China

Phoenix Chinese in China. Source: CTR - CNRS 2011 (May - Oct 2011) 36 cities in China. CTR- CNRS. China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents

marika
Download Presentation

Phoenix Chinese in China

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Phoenix Chinese in China Source: CTR - CNRS 2011 (May - Oct 2011) 36 cities in China

  2. CTR- CNRS • China National Resident Survey (CNRS) • Conducted by CVSC-TNS Research Co. Ltd. (CTR) • Personal interview + self completion questionnaire to individuals • Aged 15+ registered permanent residents • Living in 36 China cities • Fieldwork conducted in May - Oct 2011

  3. Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang CNRS - 36 cities in China • Nanjing • Nanning • Ningbo • Qingdao • Shanghai • Shenzhen • Shenyang • Shijiazhuang • Suzhou • Taiyuan • Tianjin • Wenzhou • Urumqi • Wuxi • Wuhan • Xian • Xiamen • Zhengzhou

  4. TV is the most popular media in China Daily reach rate% Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)

  5. Chinese audience spent more time on TV Average Time Spent / Day (minutes) Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)

  6. Phoenix Chinese is the most popular oversea regional channel % watched past 30 days Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556); Channels watched in past 30 days

  7. Phoenix Chinese viewer profile - Gender Phoenix Chinese viewers All 15+ in 36 cities Male 56% Female 48% Female 44% Male 52% Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556) Past month Phoenix Chinese viewers (11,367,873/4,353)

  8. Phoenix Chinese viewer profile - Age Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556) Past month Phoenix Chinese viewers (11,367,873/4,353)

  9. Phoenix Chinese viewers are well-educated60% Phoenix Chinese viewers receive professional or above education Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556) Past month Phoenix Chinese viewers (11,367,873/4,353) Remarks - “Refuse to answer” respondents are excluded.

  10. Phoenix Chinese viewers are more affluent60% Phoenix Chinese viewers with monthly household income RMB8,000 or above Profile % Monthly household income Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556) Past month Phoenix Chinese viewers (11,367,873/4,353) Remarks - “Refuse to answer” respondents are excluded.

  11. Phoenix Chinese viewers hold higher positions38% Phoenix Chinese viewers with managerial grade or above occupation Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556) Past month Phoenix Chinese viewers (11,367,873/4,353) Remarks - “Refuse to answer” respondents are excluded.

  12. Phoenix Chinese viewers hold higher positions than local satellite channel viewersViewer profile – PMG* Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556); Channel watched past 7 days. *PMG – Professionals/ Managers/ Government officials Remarks - “Refuse to answer” respondents are excluded.

  13. Phoenix Chinese viewers are more affluent than local satellite channel viewersViewer profile – Average monthly household income more than RMB10K Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556); Channel watched past 7 days. Remarks - “Refuse to answer” respondents are excluded.

  14. TV is no.1 mass medium to receive information for leisure travels Main channels to obtain travel information (leisure travels) Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Chinese viewers (11,367,873/4,353)

  15. Phoenix Chinese viewers are more likely to have both business and leisure air travels Purposes of Air Travel Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Chinese viewers (11,367,873/4,353)

  16. Phoenix Chinese viewers are likely to travel with tour groups and self-driving tours Most Often Travel Methods Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Chinese viewers (11,367,873/4,353)

  17. Phoenix Chinese viewers are more likely to have Leisure Travels Frequency of Leisure Travels Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Chinese viewers (11,367,873/4,353)

  18. Phoenix Chinese viewers are more likely to have Leisure Travels Leisure Air Trips in past 12 months Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Chinese viewers (11,367,873/4,353)

  19. Phoenix Chinese viewers enjoy their leisure time Agree / Strongly agree % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities+ Past month Phoenix Chinese viewers (11,367,873/4,353)

  20. Phoenix Chinese viewers more likely to have hi-tech consumer durables Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Chinese viewers (11,367,873/4,353)

  21. Phoenix Chinese viewers are more financially aware Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Chinese viewers (11,367,873/4,353) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  22. Phoenix Chinese viewers are more financially aware Intend to make investment within 1 year Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix Chinese viewers with intend to make an investment in next year ** (2,631,945/893) **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  23. Phoenix Chinese viewers love using credit card Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix Chinese viewers (11,367,873/4,353)

  24. Phoenix Chinese viewers lead a quality lifestylethey are more likely to buy high quality products and imported brands Agree / Strongly agree % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ Past month Phoenix Chinese viewers (11,367,873/4,353)

More Related