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Rhetoric of Style

Rhetoric of Style. Definitions. Rhetoric Counterpart to dialectic (enthymemes) Art of persuasion Good man speaking well Symbol manipulation Flattery, bombast, “empty” words Study of discourse (community). Definitions. Style (from stylus )

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Rhetoric of Style

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  1. Rhetoric of Style

  2. Definitions • Rhetoric • Counterpart to dialectic (enthymemes) • Art of persuasion • Good man speaking well • Symbol manipulation • Flattery, bombast, “empty” words • Study of discourse (community)

  3. Definitions • Style (from stylus) • Expression/manifestation of rhetoric (or ideology) • Type/manner of a performance • Word choices, sentence patterns, etc. • Style vs. substance

  4. Rhetorical

  5. Burke’s Pentad • Act – What? • Scene – Where? • Agent – Who? • Agency – How? • Purpose –Why?

  6. Identification • “You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your way with his.”

  7. The Rugged Individual • Gunsmoke "The Killer" Act 3

  8. Group Questions • What is the style expressed in the clip? • Does it offer an attractive model of masculinity? What are its features? • How is this presentation affected/determined by the cultural/social climate of the 1960s? • What can we say about race or ethnic relations as seen in this piece?

  9. African American Male Oratory • Sermon Structure" Pt. 2- Dr. Mack K. Carter

  10. Group Questions • What is the style expressed in these clips? • What kind of style or image is Dr. Carter constructing for himself? • How does he construct and/or appeal to his audience?

  11. Politics and Preaching • Tell the Whole Story FOX! Barack Obama's pastor Wright • Jeremiah Wright on Fox

  12. Race, Rhetoric, and Style • How does Rev. Wright’s presentation compare or contrast with Dr. Carter’s? • What’s at stake in how his church or statements get constructed in the Fox broadcast? • What strategies are employed by the show to represent (or misrepresent) Wright’s beliefs?

  13. Obama’s Oratory • Dr. Dyson on Obama’s Rhetoric • Obama’s Words Do Matter

  14. Group Questions • How would you describe Obama’s style? • What is “black cool”? • How does this style compare to the “rugged individualist” portrayed in the Marlboro ads and Gunsmoke clip?

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