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RHETORIC RHETORIC RHETORIC

RHETORIC RHETORIC RHETORIC. “The ability, in either case, to see the available means of persuasion.” --Aristotle, Greek philosopher. PATHOS.

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RHETORIC RHETORIC RHETORIC

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  1. RHETORICRHETORICRHETORIC “The ability, in either case, to see the available means of persuasion.” --Aristotle, Greek philosopher

  2. PATHOS • probably more easily recognized since it relies on EMOTIONALappeals. Usually lots of vivid sensory details to awaken the senses and manipulate emotions.

  3. ETHOS • An ethical appeal by focusing on the qualificationsof the speaker or character of the speaker. • The credibility of the speaker is supremely important with this appeal. Audiences tend to believe speakers who are intelligent, trustworthy, and honest. The speaker may appeal to principles of religion, patriotism, societal standards, and humanitarism

  4. Logos • Uses logic, facts, reasons, statistics, data, and numbers to persuade. • The speaker uses logical appeals, so she will avoid inflammatory language and he will be sure to connect his claim to evidence.

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