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Architects of the Web

Architects of the Web. 1,000 days that Built the Future of Business. Written by Robert Reid Reviewed by Derek Elmstrom. Robert H. Reid. Stanford Graduate Silicon Graphics Twenty-First Century Internet ???. Marc Andreessen. NCSA – National Center for Supercomputing Applications

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Architects of the Web

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  1. Architects of the Web 1,000 days that Built the Future of Business Written by Robert Reid Reviewed by Derek Elmstrom

  2. Robert H. Reid • Stanford Graduate • Silicon Graphics • Twenty-First Century Internet • ???....

  3. Marc Andreessen • NCSA – National Center for Supercomputing Applications • With Eric Bina, and three day benders of programming for months create, Mosaic • In Late 1993 • What were the new innovations of it?...

  4. Mosaic

  5. New from Mosaic • Back Button • Hyperlinks, not footnote reference numbers

  6. Who else was working? • Marc and Eric - Unix • Jon Mittlehauser – PC • AleksTotic – Macintosh • w/ Mike and Rob McCool • Winter 1993 Unix on NCSA’s servers • 10 thousand people get it in a week • 100 thousand within a month

  7. Protocols • Simple Mail Transfer Protocol (SMTP) • FTP: File Transfer Protocol • “FTP it” becomes a verb • IRC: Internet Relay Chat • NNTP: Network News Transfer Protocol

  8. Mosaic Communication Corporation • Created with Jim Clark in Mountain View, CA • Marc “VP of making stuff up” • Mascot: Paper Lizard “Mozilla” play off of Godzilla. • Coin “Free but not Free” • Rev Goal $50 million for 1995 • Due to lawsuit from NCSA change name to Netspace Communication Corporation

  9. Netscape Communication Corporation • Netscape 2.0 in Summer 1995 • Revenue $80 million!

  10. Microsoft… • Huge competition • Internet Explorer • Not nearly as good as Netscape • Advantage: Came with OS, which means it was “Free but Free”

  11. Netscape v. IE • Netscape 42% faster, as compared to 1000% to Mosaic. • Marc Reaction “In a fight between a bear and an alligator, what determines the victor is the terrain” • Jim Barksdale “Allah-u-akbar!” • IE still Free, only real advantage

  12. Luckily! • 70% of Netscape Comm.Corp’s profits were coming from Intranet sales not browsers. • LDAP (Lightweight Directory Access Protocol) • Make this the standard, so there is more competition • Very anti-Microsoft

  13. Internet Explorer 4.0 • Essentially the same as Netscape, so Microsoft seems to win this battle. • But Netscape moves on with Intranet sales.

  14. Rob Glaser • Progressive Networks • Worked for Microsoft for 10 years. • Works with multimedia systems • Creates - Progressive • RealAudio

  15. Problems • 14.4 kbps modems • Meant that CD quality had to be compressed 176:1 • Created very echoey, squally sound.

  16. 2.0 and 3.0 • October 1995, RealAudio 2.0 • 18 kbps, twice as fast • Couldn’t be used by the 14.4 kbps modems, but by this point 39 percent were at 28.8 kbps. • Fall 1996, RealAudio 3.0 • KING –FM test • FM quality audio • ABC, NPR adopt RealAudio 3.0

  17. What this technology means • Dxing • KING –FM is played in Indonesia and Europe

  18. Kim Polese • Java • UW graduate, boo! • Founding member of Marimba

  19. How Java came to be • *7 • Game Boy Speakers • Sony Walkman Connections • Sun workstation innards • Batteries from “hell” • Military spectrum radio • Emceed by a cartoon Duke • Pointed things out • Renamed Oak for ITV • (also first person)

  20. Well ITV didn’t work • Switch to the PC • Was not animations, but instead it was “physics calculations going on inside the web”

  21. Microsoft again… • Microsoft Creates OLE (Object Linking and Embedding) • Called ActiveX • Documents and Spreadsheets can work together • Direct competition with Java • Due to what language it had to be written on • Could lead to “Microsoft Web” • Gates “Embrace and Extend” • Gosling “Swallow you Whole”

  22. Problems with Java • Way slower than C++ • Had to due with translation programs • OS Companies create pre-translators to solve this problem.

  23. Marimba • Name from the dance and instrument. • Want to add to Java • Make it an Intranet • Could be a Microsoft Killer

  24. Mark Pesce • VRML (Virtual Reality Modeling Language) • Used “The Community” to create much of this product.

  25. Silicon Graphics • Special Effects in Jurassic Park • Flight Simulator for Boeing 777 • Nintendo 64

  26. VRML v. Microsoft • VRML Creates • VRML Architecture Group • Sends out RFP to work on VRML • Microsoft creates ActiveVRML • Formed from TBAG • Created MUDs (multi-user domains)

  27. From VRML’s RFP • Osmose Company • Uses $280,000 supercomputer • Breathe in --- up • Breath out --- down • Lean back --- back etc

  28. Ariel Poler • Job Titles before I/Pro • Construction in Japan • Disco DJ in Home country of Venezuela • I/Pro • Neilson like

  29. I/Pro • I/Count • I/Code • Multi-site membership • I/Audit • For the company

  30. Jerry Yang • Yahoo! • Works with Dave Filo • 4 hour shifts for months • No “spiders” • Categorized Search • In 1996 Jerry said • “Yahoo might have 200-300 employees” • They now have 13,500

  31. Andrew Anker • Use to be Investment Banker • Hotwired.com • From Wired the Magazine • Anti-Shovelware • Suck.com

  32. Halsey Minor • CNET • TV shows • Connection to the Web • Pre Advertising between mediums

  33. What about now? • Netscape – Mozilla • RealAudio – Itunes • Java – Still around • VRML – Video Games • Yahoo – Still around • Google • CNET – Still Around • G4 TV

  34. Review • Pros: • Great book! • Tons of information! • Doesn’t seem too outdated • Cons: • Maybe TOO much information • Long read

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