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Florida High Speed Rail. Website Development Issues. Goals. Create a website of interest to citizens and supporters of high speed rail Create a database of 10,000 e-mail addresses of supporters. News developments Legislative Actions Information Links to other websites of interest
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Florida High Speed Rail Website Development Issues
Goals Create a website of interest to citizens and supporters of high speed rail • Create a database of 10,000 e-mail addresses of supporters
News developments Legislative Actions Information Links to other websites of interest Contributions to help support efforts to implement high speed rail Entertainment and topics of interest to the general public Video clips Forums Polls Bumper Sticker Ability to register e-mail addresses User Tell a friend Objectives:Website Content
Objectives:E-mail Database • 10,000 valid e-mail addresses of supporters • Ability to deliver e-newsletters • Ability to target certain groups • Ability to create e-mails to legislators in support of HSR
Brochure www.summitholdings.com www.bayliscpas.com News Portal www.msnbc.com www.abcnews.com Entertainment www.disney.go.com Advocacy www.aspca.org www.madd.org Political www.deanforamerica.com www.georgewbush.com Objectives:Website Design
Objectives:Website Design • A website based on the News Portal approach provides the flexibility, and dynamic approach to accomplish the stated goals and objectives for the site.
News Portal Specialty features News and articles Database Polls Multiple parts of interest Complex coding versus traditional sites Typical HTML Microsoft Frontpage Adobe Go-Live Dreamweaver Design Considerations
Commercial Developers Standard Packages Relatively high cost Convio www.convio.com Custom Development Cipher Integrations Use standard approach PHP Post Nuke Flexibility in implementation and design Flexibility in maintenance Custom database management Implementation Options
Domain Names: • Short and easy to remember • .com .net .org are the most recognized • Securing all three makes the most sense • Register via Network Solutions or similar provider • BulletTrain is not available, but FloridaBulletTrain is …. • www.floridabullettrain.com
Website Content News developments Legislative Actions Information Links Contributions Entertainment Ability to register e-mail addresses E-mail Database 10,000 valid e-mail addresses of supporters Ability to deliver e-newsletters Ability to target certain groups Ability to create e-mails to legislators in support of HSR Original Objectives
Site Promotion • Internal Promotion • Sign up • Tell a friend • Traditional • Print • Radio • Cable • TV • Web Based • Banner ads • Major state wide publications • Specialty Sites
What is a banner ad? • Tampa Tribune • www.tampatrib.com • Lakeland Ledger • www.theledger.com • Miami Herald • www.miami.com/mld/miamiherald/ • Tallahassee Democrat • www.tdo.com
Budget Issues: Website • Concept Development • Content Development • Graphic design • Implementation • Maintenance
Budget Issues:Site Promotion • Traditional • Web based
Budget Issues:Database • Database design • Database implementation • Database maintenance • Database mining
Budget Issues:E-newsletters • Content Development • Deployment