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Why Digital Enhancement?

Why Digital Enhancement?. Barry Walsh. Scodix Business Development Manager Over 30 years in Graphic Arts Industry Ran a press in high school Early experience as a production planner and estimator at a large commercial printer.

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Why Digital Enhancement?

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  1. Why Digital Enhancement?

  2. Barry Walsh • Scodix Business Development Manager • Over 30 years in Graphic Arts Industry • Ran a press in high school • Early experience as a production planner and estimator at a large commercial printer. • Launched Industry’s first online information system, Printer’s Periscope before dot and com was in common usage. • Sold pressroom consumables • Successful print consulting business • BS Printing Management, Rochester Institute of Technology

  3. We Have Used Scodix …

  4. Scodix World Wide • Direct countries : Germany, French, Israel and North America • Distribution Channels : EMEA, APAC, EU, LA

  5. Original Print Enhancement

  6. What Everyone Thinks Gutenberg Invented

  7. What Gutenberg Really Invented

  8. The World Is Changing • Electronic media: • Provides information! • It is easy to duplicate (and Free Of Charge)! • It is a 2-D Arena – mostly visual information

  9. The Visual Attack is overwhelming We must be different to get attention Attacking another sense is a great way to do so!

  10. How can we be different? • Our brain takes huge amount of visual information. • It discards irrelevant information. • We remember small fraction. • Good memory = selective one. • Engaging an additional sense • extend your memory by a factor of what ? Enhancements Digital E. Scodix D.E

  11. Print = Experience Enhancements Digital E. Scodix D.E

  12. Why Print Enhancement? Turn printing output into an experience! "When you open the box of an i-phone or i-pad, we want the tactile experience to set the tone for how you perceive the product" Page 78 of the autobiography of Steven Jobs Written by Walter Isaacson Enhancements Digital E. Scodix D.E

  13. Print Enhancement - why go Digital? • Short to medium runs • Personalization • Eliminates plates / dies / screens / waste • Environmentally friendly • Prototypes • Quick Turn Around Enhancements Digital E. Scodix D.E

  14. “City of Love” Enhancements Digital E. Scodix D.E

  15. “City of Love” – The WOW effect Project manager,  Ila Bialystok, Partners in Creativity: “Our target was audience that have seen it all and are very difficult to impress. “ “…It helped us create the WOW effect we were looking for" Enhancements Digital E. Scodix D.E

  16. Campaign Results - 42% went to the web site 19% signed for a meeting!

  17. Digital Enhancement Includes • Digital Spot coating • Variably Thick Raised Coating • Digital Glitter • Digital Metallic • Digital Braille • Enhanced Variable Data

  18. Questions to Ask • Print Compatibility? • Polymer? • Curing? • Registration? • Barcodes for Variable? • Ease of Use? • Built to Last? • Reliability? • Service? • Business Development Support? • Company Behind the Press?

  19. Thanks

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