CGD 218 ASH COURSES TUTORIAL/UOPHELP

1. CGD 218 ASH Course Tutorial For more course tutorials visit www.uophelp.com

2. CGD 218 ASH Course Tutorial CGD 218 Week 1 CGD 218 Week 1 DQ 1 • Why is Visual Literacy Important • Watch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It  (http://www.youtube.com/watch?v=OefLEpds5Is), and address the following questions: • Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition. • Using Visuals to Communicate • Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message. 

3. CGD 218 ASH Course Tutorial CGD 218 Week 1 CGD 218 Week 2 • The Evolution of MediaOver the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. • Final Project- Step TwoLast week, you discussed a possible message to communicate in your final project. For this assignment, you will develop an outline that clarifies your message and expands upon it, filling in any gaps that either your classmates identified in the discussion forum, or you identified over the past week.

4. CGD 218 ASH Course Tutorial CGD 218 Week 2 DQ 1 CGD 218 Week 2 DQ 2 • Typography in Business • Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. • Bauhaus Manifesto • Your textbook describes design in light of the Bauhaus manifesto.According to the Bauhaus Design History (http://designhistory.org/Bauhaus3.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.”

5. CGD 218 ASH Course Tutorial CGD 218 Week 3 CGD 218 Week 3 DQ 1 • Using Photographs from the Web • Today more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we? Photography and Composition When considering magazines like National Geographic, or social media like Pinterest, it becomes evident that photography plays an instrumental role in visual communication.

6. CGD 218 ASH Course Tutorial CGD 218 Week 3 DQ 2 CGD 218 Week 3 • Motion Pictures • Like photographs, motion pictures are a significant medium for visual communication.Watch at least three of the documentary trailers, below:Documentary Trailers • Visual Communication TodayVisual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.).

7. CGD 218 ASH Course Tutorial CGD 218 Week 4 CGD 218 Week 4 DQ 1 • Final Project- Step ThreeYou should now have a strong outline for the message you plan to communicate in your final project, as well as a good idea of how you want to incorporate visuals. This week, locate at least five possible visuals that you might utilize for your final project (e.g., photographs, drawings, video clips, screenshots, etc.), • Brand Identity • As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image.

8. CGD 218 ASH Course Tutorial CGD 218 Week 4 DQ 2 CGD 218 Week 5 • Advertising • The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating: • Final Project: Using Visuals to Communicate a Message • Assignment Instructions: Visual media can have significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.

9. CGD 218 ASH Course Tutorial CGD 218 Week 5 DQ 1 CGD 218 Week 5 DQ 2 • Social Media • Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media. • Reflecting on Visual Literacy in Business • Review the concepts we’ve covered in the past few weeks of this course, and list five take-away’s. Explain why the five take-away’s are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you’d like to explore further.

10. CGD 218 ASH Course Tutorial CGD 218 Week 5 Journal Packaging • Packaging Visual Communication • Over the past few weeks, you’ve worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. Finally, describe how failing to put as much effort into the preparation stage could be detrimental to the ultimate communication of your message, and describe how this concept can be applied to the messages you communicate in your work environment.

11. CGD 218 ASH Course Tutorial For more course tutorials visit www.uophelp.com