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Academic Outreach and Continuing Education (AOCE)

Academic Outreach and Continuing Education (AOCE). Rick Simpson, Associate Dean Ken Foster, Director, AA Marketing. To extend the academic resources of the University of Utah to diverse and evolving communities. MISSION. Travel Club Bureau of Community Development

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Academic Outreach and Continuing Education (AOCE)

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  1. Academic Outreach and Continuing Education (AOCE) Rick Simpson, Associate Dean Ken Foster, Director, AA Marketing

  2. To extend the academic resources of the University of Utah to diverse and evolving communities. MISSION

  3. Travel Club Bureau of Community Development Institute of Urban Studies Bureau of Indian Services Institute of Industrial Relations (cont.) HISTORY Established in 1934 to serve evenings. Evolved to create experimental programs

  4. Modern Dance Program Ballet Program KUED (PBS TV) Lectures and Concerts Instructional Media Services Virginia Tanner Executive Education Evening degree programs HISTORY (cont.)

  5. Organizational changes Integration with Academic Affairs ORGANIZATION Senior AA VP AVP Assoc. Dean VP Un. Relations Deans & Depts Administration Marketing Acad. Programs

  6. Main Campus Afternoon, Evening and Weekends Sites Summer Programs Distance Learning Experimental Programs Non Credit Programs International PROGRAMS

  7. Sites Enrollment management Image Customer Service Strategic Planning MARKETING ISSUES

  8. 30-39 DRIVERS (What created AOCE)

  9. Bountiful 4095 Murray 3905 Sandy 4526 Park City 3344 UHN ----- SITES TOT ANNUAL ENROLLMENT

  10. 44870 44819 40122 ENROLLMENT Utah 18 Year-olds -10.5%

  11. Market Desire UU Target Market Desire IMAGE UU Perceptual Map Progressive Voc/Tech Lib.Arts Traditional

  12. IMAGE

  13. Customer Service New Customer Service Mgr. Proactive Strategic Planning Appropriate Marketing Efforts SOLUTIONS

  14. New sites Tooele Brooks Arcade UHN Professional Development Personal Enrichment U Online TACC Ed Tech Programs Training and Development International Mainstream Outreach Credit INITIATIVES

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