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DAISY in the commercial book- trade in Germany

DAISY in the commercial book- trade in Germany. Argon publishers Start of the DAISY project The spectrum of titles The structure of DAISY books The production of DAISY titles Distribution Conclusion after one year Outlook. Argon publishers. 1952: foundation

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DAISY in the commercial book- trade in Germany

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  1. DAISY in the commercial book- trade in Germany

  2. Argon publishers • Start of the DAISY project • The spectrum of titles • The structure of DAISY books • The production of DAISY titles • Distribution • Conclusion after one year • Outlook

  3. Argon publishers • 1952: foundation • 2005: Argon is publishing only audiobooks • 100 novelties annually • authors: Cecelia Ahern, Simon Beckett, Paul Auster, Carlos Ruiz Zafón, John Boyne… • narrators: Ulrich Matthes, Simon Jäger, Eva Mattes, Fritzi Haberlandt, Stefan Kaminski…

  4. Start of the DAISY project • May 2008, cooperation with DZB • aim: to offer DAISY for purchase, the same offer for all listeners • Argon audiobooks are „DAISYfied“ • 100 titles in 2008 • continuation of the project in 2009

  5. The spectrum of titles • literature • comedy • historical novel • crime • romantic fantasy • non-fiction audiobooks • books for children and adolescents

  6. The structure of DAISY books • audio content + text = DAISY type two • the content’s arrangement depends on the printed version • the printed booklet is recorded • fixed structure for added information

  7. package: keep case with a label in Braille

  8. The production of DAISY titles • first production cycle: 6–8 weeks • additional editions can be supplied faster • packaging has to be different • 50–100 ex. per edition: aprox. same amount as when produced on demand • a DAISY-title is published 1–2 months after the same title on audio CD

  9. Distribution • barrier-free and graphical website • bookshop for blind: „MetaGIS“ • overnight order possible in bookshops • acoustic catalogue and a printed version • special activities and fair for additives

  10. Conclusion after one year • 10.000 titles sold • registered clients: book wholesalers and major bookshops • buying patterns become clear • direct contact mainly to blind clients • degree of popularity increases but has still to be worked upon

  11. Outlook • the consumers’ number will grow (1.1.2010) • the offer has to grow constantly to get “audiobooks for blind” out of its niche • MP3 + surplus value • downloads • new listening device is desirable • DAISY will be established!

  12. Argon Verlag GmbHNeue Grünstraße 1710179 Berlin

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