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Homer’s Deli & Sweetheart Bakery

Homer’s Deli & Sweetheart Bakery. Marketing Plan Lindsay Aiello Melody Williams Amber Lorenzen Ivan Chino. Homer’s Deli & Sweetheart Bakery. Annual Increase in Revenue. Homer’s Deli. “To create high-quality deli products at reasonable prices for the satisfaction of customers, ….

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Homer’s Deli & Sweetheart Bakery

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  1. Homer’s Deli & Sweetheart Bakery Marketing Plan Lindsay Aiello Melody Williams Amber Lorenzen Ivan Chino

  2. Homer’s Deli & Sweetheart Bakery

  3. Annual Increase in Revenue

  4. Homer’s Deli “To create high-quality deli products at reasonable prices for the satisfaction of customers, …

  5. Sweetheart Bakery ………. and to be the leading competitor in providing fresh bakery goods to clientele.”

  6. Basic price list Homer’s Deli: • 8” Sub- • Bowl of Soup- $2.59 • Cup of Soup- $1.99 • Pasta- $1.30/ dish Sweetheart Bakery: • Cookies- $0.45-$1.19 • Blarnies- $1.09 • Brownies- $0.85 • Cake- $20.95-$36.95 • Dozen Doughnuts- < $10.00 • Pie- $9.99-$13.99 • Dog Treats-

  7. Customer Analysis Upper Middle-Class & Businesses College Students Reason: High-priced products Weddings Graduations Reason: Satisfying , wholesome meal Dessert Quiet setting for studying

  8. MARKET PRODUCT GRID

  9. Market Product Grid & incentive Customers 0-25: • Student ID = 3 free cookies • Weekly night discount Customers 25-60: • Time constraints = Increased efficiency behind counters to offer quality fast. Customers 60+ : • Quiet atmosphere • Affordable meal • Senior Discount?

  10. Melody begins

  11. Types of inventory Ways to reduce inventory costs: Order non-perishable items in advance Train employees to use rational amount of supplies Investigate other distributors with lower prices. • Ingredients (food) • Table service • Packaging • Cleaning supplies

  12. Dependability Convenience Loyalty Cards Coupons High-quality Friendly service Future Developments: Two serving lines Improve efficiency behind counter Increase open business hours

  13. Promotion objectives • 10% increase in customer college students weekly • Promotion budget = 30% of advertising budget • Use of Percentage of sales budgeting strategy • Networking with local colleges—promotion price discounts implementation within third quarter of annual year

  14. Website Improvements • Content Element: Wedding music and theme when customers view wedding cakes • Community Element: initiating a chat room with customer experience and opinions • Customization Element: Interactive Choiceboard where users design and decorate cakes online • Commerce Element: Online Order forms for convenience & efficiency

  15. Gantt Chart Homer’s Deli & Sweetheart Bakery

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