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J2ME 3D GAMES PORTFOLIO SONY ERICSSON

Smartphone and Tablet Gaming 2011 – SWOT-Analysis of the “Smart” Mobile Gaming Platforms Michael Schade, CEO & Co-Founder FISHLABS Entertainment GmbH Casual Connect 2011, Hamburg, February 8, 2010. J2ME 3D GAMES PORTFOLIO SONY ERICSSON . 40 MIO iPHONE GAME DOWNLOADS. Coming soon.

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J2ME 3D GAMES PORTFOLIO SONY ERICSSON

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  1. Smartphone and Tablet Gaming 2011 –SWOT-Analysis of the “Smart” Mobile Gaming Platforms Michael Schade, CEO & Co-FounderFISHLABS Entertainment GmbHCasual Connect 2011, Hamburg, February 8, 2010

  2. J2ME 3D GAMES PORTFOLIO SONY ERICSSON

  3. 40 MIO iPHONE GAME DOWNLOADS Coming soon

  4. EVOLUTION IN MOBILE GAMING

  5. INSTALL BASE 2010 *Devices with iPhonespecs or better Source: Wikipedia, ComScore, DFC, Gartner, Nokia, Samsung, Microsoft

  6. INSTALL BASE 2011 *Devices with iPhonespecs or better Source: Wikipedia, ComScore, DFC, Gartner, Nokia, Samsung, Microsoft

  7. COMPETITION TOTAL *Devices with iPhonespecs or better Source: Wikipedia, ComScore, Distima, Pocketgamer

  8. COMPETITION WEIGHTED *Devices with iPhonespecs or better Source: Wikipedia, ComScore, DFC, Gartner, Nokia, Samsung, Microsoft

  9. INDIES DOMINATE ON THE APP STORE Source: Distimo Report, Full Year 2010

  10. INDIES DOMINATE ON ANDROID MARKET Source: Distimo Report, Full Year 2010

  11. INDIES POPULAR ON OVI Source: Distimo Report, Full Year 2010

  12. BRANDS DOMINATE ON WINDOWS PHONE 7 Source: Distimo Report, Full Year 2010

  13. Apple iOS Large install base Very solid app store but no MNO billing Some fragmentation Some piracy Huge competition Casual heavy on freemium Hardcore and brands heavy on premium Heavy price pressure Google Android Large install base Improved app store with MNO billing Heavy fragmentation Heavy piracy Strong competition but low quality OEMs and MNO app stores Heavy price pressure SWOT ANALYSIS • Nokia Symbian^3 • Small install base • Improvedapp store with MNO billing • Very little fragmentation • Heavy piracy • Some competition • Casual heavy on freemium • Hardcore and brands heavy on premium • Nokia committed to drive DLs • Windows Phone 7 • Small install base • Solid app store • Little fragmentation • Little piracy • Some competition • Premium category • Cross platform

  14. TABLET VS. SMARTPHONE Split by device split since 24.12.10

  15. TABLET VS. SMARTPHONE Split by device split since 24.12.10

  16. What business? Premium Try&buy Freemium Ad-funded What platform? iOS Android Symbian^3 Windows Phone 7 MeeGo Bada What engine? AirPlay Unity Unreal In-house KEY CONSIDERATIONS

  17. Thank you! michael@fishlabs.net Follow us on: http://www.twitter.com/fishlabs http://www.facebook.com/fishlabs

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