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Defining Advocacy

Defining Advocacy. Session Purpose. In this session, we will define public library advocacy and discuss why it is important for library sustainability. We will also learn about different types of advocacy tactics. Session Agenda. In this session, you will:.

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Defining Advocacy

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  1. Defining Advocacy

  2. Session Purpose In this session, we will define public library advocacy and discuss why it is important for library sustainability. We will also learn about different types of advocacy tactics.

  3. Session Agenda In this session, you will: • Discuss advocacy as a concept and the definition of advocacy that we will be using throughout the training. • Learn how advocacy can help support the public library’s mission and goals. • Discuss how advocacy tactics are used to support library advocacy.

  4. Discussion: What is Advocacy?

  5. Defining Advocacy The actions individuals or organizations undertake to influence decision-making at the local, regional, state, national, and international level that help create a desired policy or funding change in support of public libraries.

  6. Library Advocacy: Who, Where, Why Q: Who do you think advocates? Why do people advocate? Where does advocacy occur?

  7. Funding vs. Fundraising

  8. Advocacy Tactics Activities that help change the hearts and minds of decision makers to support your public library. Tactics are the steps to take to achieve your advocacy goal.

  9. Advocacy Tactic: Outreach Outreach, Botswana

  10. Advocacy Tactic: Public Relations Public relations, worldwide

  11. Advocacy Tactic: Marketing Marketing, Latvia

  12. Advocacy Tactic: Branding Branding, Biblioteka, Poland

  13. Advocacy Campaigns

  14. Advocacy Tactic: Lobbying

  15. Closing Reviewing our agenda: • Discuss advocacy as a concept and the definition of advocacy that we will be using throughout the training. • Learn how advocacy can help support the public library’s mission and goals. • Discuss how advocacy tactics are used to support library advocacy.

  16. Evaluation Please fill out your Session Feedback Form.

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