1 / 30

Con Edison Goes Green to Promote Paperless Billing

Utility Payments Conference. Con Edison Goes Green to Promote Paperless Billing. Stuart Williams, Che c kFree, now part of Fiserv Eric Leiserson, CheckFree, now part of Fiserv. © 2008 National Automated Clearing House Association. All rights reserved.

brian
Download Presentation

Con Edison Goes Green to Promote Paperless Billing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Utility Payments Conference Con Edison Goes Green to Promote Paperless Billing Stuart Williams, CheckFree, nowpart of Fiserv Eric Leiserson, CheckFree, now part of Fiserv

  2. © 2008 National Automated Clearing House Association. All rights reserved.

  3. Sending and receiving electronic payments is a “green” choice. Receiving electronic bills and statements is a “green” choice. Research finds 85% of consumers are willing to change their consumption habits to make tomorrow’s world a better place[Edelman goodpurpose study] 81% agree individuals are personally obligated to act[Simmons Winter 2008 NCS/NHCS Recontact Study] 75% agree a company should help consumers be eco-friendly[Simmons Winter 2008 NCS/NHCS Recontact Study] Genesis of PayItGreen What we know © 2008 National Automated Clearing House Association. All rights reserved.

  4. 78% households receive paper checking acct statements 72% households receive paper savings acct statements 75% households receive paper credit card bills 25% of all household mail volume is transactions sent and received 58% of household first-class mail is transactions sent and received Javelin Research & Strategy USPS Household Diary Genesis of PayItGreen Finding opportunity in the gap © 2008 National Automated Clearing House Association. All rights reserved.

  5. Genesis of PayItGreen Finding opportunity in the gap 49% of total respondents say “they choose paperless/ electronic statements to reduce the amount of paper used whenever possible.” Simmons Winter 2008 NCS/NHCS Recontact Study © 2008 National Automated Clearing House Association. All rights reserved.

  6. Importance of Safe, Simple Smart New behaviors are rarely adopted only on “issue” attitudes or opinions. There must be real [or perceived] improved personal benefits such as convenience and safety. Simmons Winter 2008 NCS/NCS Recontact Study © 2008 National Automated Clearing House Association. All rights reserved.

  7. Bank of America; BillMatrix; Capital One; CheckFree (now part of Fiserv); Citi; Citizens Bank; EPN; Harris Bank; the Federal Reserve Banks; Fiserv; JPMorgan Chase; the Regional Payment Associations; SunTrust Bank; U.S. Bank; Wachovia; Wells Fargo. AT&T, Con Edison, and Qwest Communications are special advisors to the Alliance. NACHA – The Electronic Payments Association is coordinating PayItGreen. Members of the Alliance © 2008 National Automated Clearing House Association. All rights reserved.

  8. Inform and educate consumers and businesses about the positive environmental impacts and personal benefits—simple, safe, smart—of choosing electronic payments, bills, and statements to manage their finances. Goal © 2008 National Automated Clearing House Association. All rights reserved.

  9. The Alliance Developed the message Created the look Built the brand Launched PayItGreen The Business Integrates PayItGreen across “touchpoints” Drives the switch by asking customers to Assess the paper payments, bills, and statements Ask for electronic payments, bills, and statements Act to stop the paper payment, bill, and statement Framework © 2008 National Automated Clearing House Association. All rights reserved.

  10. Research findings make the PayItGreen case Source: Dove Consulting Foundation © 2008 National Automated Clearing House Association. All rights reserved.

  11. The annual environmental impact of 1 in 5 PayItGreen households is long lasting Save over 150 million pounds of paper Save over 1.8 million trees Avoid filling 8,597,238 garbage bags Avoid filling 6,141 garbage trucks Avoid consuming 102,945,600 gallons of gas Avoid creating 1,439,601,370 gallons of wastewater Research Finds ANNUAL Collective Impact 1 in 5 Households © 2008 National Automated Clearing House Association. All rights reserved.

  12. Avoid producing almost 2 tons of greenhouse gas emissions annually – the equivalent of Not driving 3,861,769,517 miles Taking 325,722 cars off the road Not consuming 200 million gallons of gas Planting 45.6 million trees and allowing them to grow 10 years Preserving 12,405 acres of forest Research Finds ANNUAL Collective Impact 1 in 5 Households © 2008 National Automated Clearing House Association. All rights reserved.

  13. payitgreen.org Appealing, factual, relevant with clear call to action © 2008 National Automated Clearing House Association. All rights reserved.

  14. Proving the Relevance © 2008 National Automated Clearing House Association. All rights reserved.

  15. PayItGreen Business Executing across business lines Logo, graphic, samples library “Plug and Play” calculators, video, audio © 2008 National Automated Clearing House Association. All rights reserved.

  16. PayItGreen Pays Off 65% increase in e*bill enrollments May 2008 over May 2007 9% increase in Direct Payment, April/May 2008 15% signup for eBill from PayItGreen click thru Targeted segments of online banking and bill pay customers to PayItGreen. Campaign ended June 30. Estimate SunTrust will be planting 20,000 trees. PayItGreen in market March 2008 16 © 2008 National Automated Clearing House Association. All rights reserved.

  17. Print – Nearly 5 million circulation Broadcast - 150 million Audio – Nearly 3.5 million Total States – 24 Total Markets - 60 Total Stations – 30 Total Audiences – 3,394,600 Telling the PayItGreen Story © 2008 National Automated Clearing House Association. All rights reserved.

  18. Consumers View Bills Online For Multiple Reasons Source: CheckFree Consumer Insights, May 2008

  19. Majority of Utilities Have One to Five Percent Paperless e-Bill Penetration Of Utilities Surveyed Source: Ascent Group, Billing and Payment Profiles & Best Practices, 2007

  20. Huge Opportunities for Paper Turn Off For each of the bills you viewed electronically at a biller’s site last month, please indicate if you also received that bill through the mail. Paper bill recipients: Generally, for the bills you pay at billers’ sites, would you be willing to stop receiving a paper bill if offered the choice? Source: CheckFree Consumer Insights, May 2008

  21. The Environmental Paradigm Shift is Driving More Green e-Bill Marketing Initiatives Consumers: Thinking about the bills you view, receive or pay online, how important is helping the environment? Percent of firms using each marketing strategy to promote e-bills: Does not equal 100% due to multiple answers Sources: 2008 Consumer Lifecycle Survey and TowerGroup 2008 Survey on EBPP

  22. Consolidated Edison Company of New York (Con Edison) is a subsidiary of Consolidated Edison, Inc., (ED, NYSE) one of the nation’s largest investor-owned energy companies, with approximately $12 billion in annual revenues and $28 billion in assets. A regulated utility, Con Edison provides electric service to approximately 3.2 million customers and gas service to approximately 1.1 million customers in New York City and Westchester County. About Con Edison of New York, Inc.

  23. Enrollment in Electronic Billing May 2006 – September 2008 Source: Con Edison

  24. Press Releases Con Edison web site My Checkfree transition page On-Hold messaging Customer News Employee notification Yankee Stadium Banner Customer emails Direct Mail Postcards Radio Ads Bill Envelope Solicitation CSR solicitation Lottery IVM messaging (test) Initiatives to Encourage Adoption of e*bill

  25. Con Edison Home Page and e*bill Landing Page

  26. Yankee Stadium Con Ed Marketing Examples

  27. Green initiatives command attention PayItGreen Alliance Partner with banks / payment providers to encourage e-bill migration Increase email initiatives Explore Green Customer profiling Explore Internet Security marketing Current and Future Adoption Initiatives

  28. Key Takeaways “We saw an incredible lift in e-bill activations in 2007 after implementing a marketing campaign promoting the "greenness" of going paperless. "You can't do just one month of marketing in one place and expect to see results. Our numbers proved that the “green” message is relevant and actionable to our customers. “Nationally we will have to use ongoing messaging around the green benefits at every opportunity the customer has to choose an electronic statement, bill, or payment over paper.” George Roach, Administrator Electronic Billing and Payment Programs Consolidated Edison

  29. Utility Payments Conference Con Edison Goes Green to Promote Paperless Billing Stuart Williams, CheckFree, nowpart of Fiserv Eric Leiserson, CheckFree, now part of Fiserv

More Related