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MDGs Regional Campaign Budapest, 6 March 2007 Jan Szczycinski UNDP Poland

MDGs Regional Campaign Budapest, 6 March 2007 Jan Szczycinski UNDP Poland. „Bad” message. „From your taxes we will give huge money to strangers in other countries, because they’re poor” Politicians do not take power with ODA slogans Societies with sharp inequalities Sharp increase of ODA

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MDGs Regional Campaign Budapest, 6 March 2007 Jan Szczycinski UNDP Poland

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  1. MDGs Regional Campaign Budapest, 6 March 2007 Jan Szczycinski UNDP Poland

  2. „Bad” message • „From your taxes we will give huge money to strangers in other countries, because they’re poor” • Politicians do not take power with ODA slogans • Societies with sharp inequalities • Sharp increase of ODA • MDGs – unattractive, difficult, general, global, everything and nothing, non-applicable, simplifying • 90 % of societies in NMS never heard about MDGs • How can we achieve the Goals? • Public – another „enemy” or „ally”? www.undp.org.pl

  3. „Good” message • Payers/donors have the right to know • Allies in working with other institutions, politicians • Show the results, reasons, interests • MDGs – public relations tool • Regional MDGs Campaign „Time to help others!” • Members of parliaments • Youth • Media • Support – not instead of national activities www.undp.org.pl

  4. Why together? • Exchange of ideas, examples, materials, publications, • Better possibilities for mobilizing funds for joint activities, • More effective approach towards international media, • One voice towards international community, • Sharing examples of neighbors’ ODA projects – more convincing than projects of France or Norway www.undp.org.pl

  5. Why UNDP • Mandate to support MDGs • Monitor progress and provide analytical basis • Advocate for MDGs • Millennium Campaign – established donors, limited support for emerging donors • Experience in campaigns in Scandinavian countries, Poland, Lithuania • Independent and reliable partner for different institutions and groups of societies • Legitimacy, credibility, quality of campaigns/messages • Flexible communication with different actors, including media, other ministries www.undp.org.pl

  6. MDGs Campaign • New joint activities: create joint website, produce documentary movie, organise film festival, contest for students, roundtable for MPs, joint declaration of MPs, UN model, show Match against poverty on TVs • Include UNDP in already planned activities • Align already planned activities to MDGs campaign • Multipliers – MDGs Ambassadors • UN/UNDP brand owned by the Peoples of the United Nations www.undp.org.pl

  7. How can UNDP help • Coordination, facilitation • Content, materials • Ideas/examples • Name/logo – credibility – MPs, youth, media • Experts • Celebrities www.undp.org.pl

  8. Summing up • Emerging donors will not be emerging for ever • MDGs 2007 mid-point • No additional tasks • Advocate at the European Commission • Questions: • Do you see any advantages of cooperating with UNDP? • What would you expect from UNDP? • Are you interested in a joint meeting on this topic with UNDP and EC? www.undp.org.pl

  9. Thank you JAN SZCZYCIŃSKI, UNDP POLAND jan.szczycinski@undp.org www.undp.org.pl

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