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Five Rules for Email M arketing

Learn how to optimize your email marketing strategy with key tips on targeting the right audience, crafting compelling subject lines and content, utilizing responsive design, and effective calls to action.

brianna-nixon
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Five Rules for Email M arketing

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  1. Five Rules for Email Marketing Stephanie Martin

  2. A successful email marketing campaign • The right people • Open the email • Read the content • Respond Stephanie Martin stephaniemartin.mktg@gmail.com

  3. The right people Data The single most important factor in determining the success or your email marketing campaign Stephanie Martin stephaniemartin.mktg@gmail.com

  4. Open the email • Subject line & Pre-header text • Subject line: • Include several elements to increase your chances of sparking interest • Example: • New edition of the Collins English Dictionary out now • Special launch offer | Collins English Dictionary | Hangry, dumple, textonym, twerker… Stephanie Martin stephaniemartin.mktg@gmail.com

  5. Open the email • Pre-header text: • The short summary text that follows the subject line when • an email is viewed in the inbox • Example – instead of purely functional: • Can’t read this email properly – click here • Share this newsletter online | Web version 22 April 2014 • Include something more engaging – should work with the subject line: • Subject line: • Special launch offer | Collins English Dictionary | Hangry, dumple, textonym, twerker… • Pre-header text: • Save £15 on the brand new edition | View email online Stephanie Martin stephaniemartin.mktg@gmail.com

  6. Stephanie Martin stephaniemartin.mktg@gmail.com

  7. Read the content • Responsive • ‘Mobile will account for up to 70% of email opens, • depending on your target audience and product.’ • eMailmonday– the Ultimate mobile email stats (2015) • Images • Email content should never be a single image • ‘67% of emails received have images turned off’ • Jay Schwedelson, President-CEO, Worldata Stephanie Martin stephaniemartin.mktg@gmail.com

  8. Respond • Call to action • One single most important CTA expressed • consistently • Link by the end of first paragraph at the latest • Write links that stand out and are easily scannable • Example – instead of: • As a special launch offer you can save £15 on the RRP if you order • by 30th November 2014- simply click here. • I would recommend: • As a special launch offer you can save £15 on the RRPif your order • by 30th November 2014. Stephanie Martin stephaniemartin.mktg@gmail.com

  9. Five Rules for Email Marketing The right people Data Open the email Subject line & Pre-header text Read the content Responsive Images Respond Call to action Stephanie Martin stephaniemartin.mktg@gmail.com

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