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D igital and S ocial M edia M arketing

D igital and S ocial M edia M arketing. Surya Mishra SOM, KIIT University. Introduction.

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D igital and S ocial M edia M arketing

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  1. Digitaland Social Media Marketing Surya Mishra SOM, KIIT University

  2. Introduction

  3. Digital Marketing is form of marketing which uses multiple digital media to communicate with the consumer and influence consumer behavior. It includes, marketing on the internet, mobile, outdoor digital media and other forms of electronic media excluding traditional media. Digital Media Marketing

  4. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.  Social Media Marketing

  5. Groups

  6. Real Organization – Local • Create a blog • Create an FB page • Create a Twitter handle • Maintain both • Marks based on ability to market digitally! Project

  7. Questions ?

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