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Effective Poster Design Grant Currie Information Technology St. Lawrence University

Develop a plan on paper before starting actual layout work Adobe InDesign and Microsoft PowerPoint are best computer aided design options on campus Make sure you are laying out poster at size you will be printing Zoom to 100% when you need to verify quality

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Effective Poster Design Grant Currie Information Technology St. Lawrence University

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  1. Develop a plan on paper before starting actual layout work • Adobe InDesign and Microsoft PowerPoint are best computer aided design options on campus • Make sure you are laying out poster at size you will be printing • Zoom to 100% when you need to verify quality • Store all poster resources (project file, images, charts, etc) in a common folder and move entire folder when moving project between computers • Save as PDF and verify layout before printing Effective Poster Design Grant Currie Information Technology St. Lawrence University Managing your Project • Purpose? • Present results • Get feedback • Teach • Etc • Audience? • Experts • Academics • General public • How much information to present?You have: • 3 seconds to caputre attention • 30 seconds to convey overall concept • 2-5 minutes to provide full story • How do you achieve this? • Be concise (who, what, where, when, why) • Use active voice • Use short pagargraphs • Concentrate on attention-getting details (leave elaboration to conversation/reprints) • Use bullet points, diagrams, illustrations where possible • Poster will be viewed from a distance as well as close up • Font usage • Sans serif fonts for titles (~100pts) and headers (~50pts) • Serif fonts for text and captions (~25pts) • Avoid ornamental or casual fonts or WordArt • Color usage (restraint is the key) • Cool colors = calm, perhaps impersonal, appear smaller, recede • Warm colors = exciting, perhaps agitating, optimistic, angry, appear larger • Can be effective to balance cool and warm, or use those with both attributes (purple, green) • Dark colors on light background (or vice versa) = good … not so, dark on dark or light on light (contrast is key) • Poster will be read top to bottom, left to right • 3 or 5 columns often works best • As with all rules, they are meant to be broken • Just do so with intent / consideration Poster Elements to Consider Design Elements to Consider Need Assistance? • Visit the IT HelpDesk • Use Lynda.com online training • Contact me: gcurrie@stlawu.edu

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