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Innovative Marketing Strategies to Engage Non-Marketing Staff Presenters

Discover creative ideas to empower non-marketing staff presenters in promoting events effectively. Utilize printed materials, social media tactics, and event arcs for enhanced engagement. Learn how to leverage platforms like Twitter and LinkedIn to maximize outreach.

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Innovative Marketing Strategies to Engage Non-Marketing Staff Presenters

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  1. 15 Ideas to Jumpstart Non-Marketing Staff Presenters from The Bar Association of San Francisco: Kallie Donahoe, Director, Barristers Club Kerstin Firmin, Creative Manager Sayre Happich, Assistant Communications Director and Social Media Manager

  2. #1 The Game Plan

  3. #2 Email Marketing Calendar(the old fashioned way) • Do something without technology! • We use a printed large scale calendar • Shared between departments • Shows you visually - what, when, and who!

  4. #3 Write “Top Five Reasons to Attend” Article for Conferences/Events

  5. #3 Write “Top Five Reasons to Attend” Article/Content for Conferences/Events

  6. #4 Build a Marketing Arc EVENT • Before the event • Event teasers • Top reasons to attend • After the event • Event take-aways • Repurpose slides • At the event • Record the event • Collect feedback

  7. #5 Twitter: Using Your 140 Characters Wisely Image by Knockknockstuff.com

  8. #5 Twitter: Using Your 140 Characters Wisely • Most definitely, do not use all 140 characters! • Aim for 70-100 characters or less • Tweets that use 70-100 characters have a 17% higher engagement rate • Engagement = RT, Favorites, click on links in your tweet

  9. #5 Twitter: Using Your 140 Characters Wisely • Always try and use event-related Twitter handles and hashtags • No: Join us 5/6 for our annual seminar on real estate law: www.sfbar.org/calendar • Yes: Join us 5/6 for #realestatelaw seminar. Spkrs from @mofollp @orrick @google: www.sfbar.org/calendar

  10. #6 Make it easy to share Make it easy for people to spread the word. Create a promotion sheet with: Web address, Twitter handle, hashtags Sample listserv and Facebook posts Sample tweets Participant quotes

  11. #6 Make it easy to share

  12. #7 Use Volunteers to Market • Encourage volunteers to market events for you: • Board Members • Section Chairs • Active Volunteers • Have them invite their own networks and connections

  13. #8 Use Staff to Market • Educate staff about upcoming events • Especially staff outside the department hosting the event • Educate anyone around your registration tables

  14. #9 Print is back! Print is hot Print is cheap Print is catchy

  15. #9 Print is back! After Before

  16. #10 Using LinkedIn: Don’t Forget About Profiles

  17. #10 Using LinkedIn: Don’t Forget About Profiles

  18. #11 Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts

  19. #11 Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts

  20. #11 Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts

  21. #12 Cross-marketing Events

  22. #13 Bundling & Bootcamps

  23. #13 Bundling & Boot Camps Most Popular

  24. #14 Analyze it!

  25. #14 Analyze it! See which marketing efforts work – with the Google Analytics “Source/Medium” column Twitter Blog Maildog

  26. #15 Sunsetting Farewell, marketing headache!

  27. Questions? Contact Us! • Kallie – kdonahoe@sfbar.org • Kerstin – kfirmin@sfbar.org • Sayre – shappich@sfbar.org

  28. Resources • #3 #4 Sample “Top Reasons” and other “marketing arc” articles: Spring Mediation Training: A Conversation with Ron Kellyhttp://blog.sfbar.org/2015/01/14/spring-mediation-training-a-conversation-with-ron-kelly/ Use Your iPhone6 for Better Presentationshttp://blog.sfbar.org/2015/01/26/use-your-iphone6-for-better-presentations/ How Judges Decide: January 12 Evening CLE Seminarhttp://blog.sfbar.org/2015/01/06/how-judges-decide-january-12-evening-cle-seminar Barristers Annual Meeting is Friday, November 7http://blog.sfbar.org/2014/10/27/barristers-annual-meeting-is-friday-november-7/ The Event of the Season: JDC Gala is on September 18http://blog.sfbar.org/2014/08/25/the-event-of-the-season-jdc-gala-is-on-september-18/ • #4 16 pieces of content that can be derived from your webinar, via BeaconLive: https://blog.bufferapp.com/optimal-length-social-media • #5 2. The Optimal Length for Every Social Media Update and More, via Buffer: http://www.beaconlive.com/blog/16-pieces-of-content-that-can-be-derived-from-your-webinar • #6 Event Promotion sheet sample from Ms. JD: http://blog.sfbar.org/wp-content/uploads/2015/02/Conference-Promotion-Sheet.docx • #11 Awareness Days, Weeks and Months: http://en.wikipedia.org/wiki/List_of_commemorative_monthsor http://www.nptechforgood.com/2014/12/16/annual-calendar-of-social-good-and-cause-campaigns/

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