Company “MyIdea”

1. Company “MyIdea.com” (Introduction Phrase / tag line)

2. Agenda • Introduction • Market Opportunity • Solution Value Proposition • Competitive Positioning • Team • Growth Plans • Go-to-market Plan • Current Status • Investment Opportunity

3. Introduction • The problem we solve • The customers who will buy • How is the company unique • What is your edge in building this company • Why will you win [Open with a quick summary of the problem, pain, solution and your expertise]

4. Market Background • What are the key trends and drivers in this sector • Explain the need/pain • External validation to support assumptions B6 $A6 $A5 B5 $A4 B4 $A3 Market Value in $ B3 $A2 $A1 B2 B1 0 2003 2004 2005 2006 2007 2008 Years

5. Market Need in detail • Consumer / Customer Needs Unmet • Need 1 • Need 2 • Need 3 met inefficiently • Need 4 met not completely • Indicators • Why these needs are important • Why are they perceived to be of value

6. Value Proposition • Explain your solution in detail • Solution Unique approach • Technology / Process Advantage (IP, Best practices etc.) • Other unique aspects – Business model etc. • Present technology or architecture of the product if appropriate • Point out what is unique to your approach • Consumer / Customer Value Proposition • Benefits to end customer

7. MyIdea’s Competitive Positioning • Competitive Landscape • Current competition • Other players in the ecosystem – potential partners / competitors • MyIdea’s Solution - Positioning • Unique Selling propositions • Barriers to Entry

8. MyIdea Team – Org Structure Name Founder / CEO Name Exec VP Sales & Biz Dev Name Exec VP Products Name Founder, Exec VP Corporate Strategy New Hire* COO Name CFO Name Dir of Sales & Channel mgmt Name Dir of Operations (US) Name Dir of Product Development New Hire Dir of Operations (India) Name Dir HR & Admin

9. Team : Leadership • Management • Founder & CEO: Name • Univ 1 - PG, Univ 2 - Grad; Company 1 - CEO, Company 2 - VP, Company 3 - Dir • VP, Sales & Marketing: Name • Univ 1 - PG, Univ 2 - Grad; Company 1 - VP, Company 2 - Dir, Company 3 - Dir • VP, Engineering: Name • Univ 1 - PG, Univ 2 - Grad; Company 1 - VP, Company 2 - Dir, Company 3 - Dir • CFO: Name • Univ 1 - PG, Univ 2 - Grad; Company 1 - CFO, Company 2 - Dir, Company 3 – Dir • Deep domain expertise, experience in industry area of focus • Gaps in Leadership to be filled

10. Growth Plans • Key metrics to measure success of the company • Number of customers, number of downloads, number of advertisers, number of units shipped,.. • Show 3 year annual plan that captures the revenue and expense in the context of the key growth metrics • The key milestones the company needs to achieve

11. X’s Go-to-market Plan • Focus market segment, geography • Launch initiatives • First market – operational, sales targets • Risks and challenges

12. X’s Sales and Marketing Plan • What are the ways to market to these target segments – direct, channel etc. • What are the professional organizations, seminars and trade conferences that are noteworthy in this market sector? How can you participate? • Who are potential strategic partners to market jointly with – that have complementary synergistic offerings • Who are potentially important people in this industry that can add valuable advisory expertise and lend credibility for your offering • What are advertising opportunities that align well with the brand and positioning of MyIdea • How do we sell to these market segments • Lead Generation: Direct marketing, campaigns, partnerships etc. • Which areas of the market, geographies need more coverage • What skills do we need in a salesperson

13. Current Status • Market traction • Revenues, users, customers, awards, PR • Customer pipeline, LoIs • Operations • Product Development Status • Scaling and operations current metrics • Employees • Partnerships • Contracts, LoIs

14. Investment Opportunity • Seeking to raise $C in funding as Series X • What you look for in a VC? • Source / Use of Funds • Funding Milestones • Exits / RoI • PE, Exit valuations of comparables • Likely acquirers / IPO potential