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SS10 COLLECTION PERFORMANCE

SS10 COLLECTION PERFORMANCE. Tradeshow Observations & Concerns. COLLECTION HIGHLIGHTS. BRIGHT SUMMER SPECIFIC COLOR PALETTE. FOCUSED DISPLAY OF HALF SLV STYLES HAS ATTRACTED a STAGGERING 29% OF TOTAL QTY. THIS GIVES HIGHER GP.

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SS10 COLLECTION PERFORMANCE

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  1. SS10 COLLECTION PERFORMANCE Tradeshow Observations & Concerns

  2. COLLECTION HIGHLIGHTS • BRIGHT SUMMER SPECIFIC COLOR PALETTE. • FOCUSED DISPLAY OF HALF SLV STYLES HAS ATTRACTED a STAGGERING 29% OF TOTAL QTY. THIS GIVES HIGHER GP. • DISTINCT COLOR STORY BETWEEN MONTH & STORY & NO OVERLAPS OF COLORS. • NEW FABRIC BASE, ie COTTON LINEN, PV FIL-A-FIL & DOBBY HAS CREATED NEWNESS IN THE LINE. • ARVIND 40’S COTTON SATIN IN 12 COLORS HAS ALSO FETCHED HIGHER SELL THROUGH & PROVED TO BE WELL APPRICIATED NEW ADDITIN • NEW GOLD SEAL, ie CROSS GRAIN COLLAR, PIPING ON PLACKET ETC • NEW IMPROVED PACKAGING FOR BRITISH MICRO HAS CREATED A PREMIUM LOOK & BOOST FOR THIS LINE. • INTRODUCTION OF NEW MARRIAGE LINE HAS CREATED EXCITEMENT. • INTERVIEW COLLECTION IS ALSO ANOTHER BREAK THROUGH, WHICH HAS ALSO CONTRIBUTED IN TOP 3 MOST SOLD STYLE CODES • IN THIS DOWN TURN BALANCED MRP MIX IN GRID HAS GIVEN OPTIMUM BOOKING NO. 64% OF ENTIRE COLLECTION IS PRICED BETWEEN 549/- TO 699/-. • NO. OF AFTER BOOKING CODES DROP HAS DECREASED DRASTICALLY (7 CODES COMPARE TO 18 CODES IN SS09)

  3. Design Performance Positive • Demand of checks is increasing spl in mid & darker tones micro checks • New designs ie; Fil-a-fil in bright polyester did extremely well • 35% of best seller is within a price range of 549/- 599/- & approx 48% is within 699/- • Short concepts other than story is a good way to showcase designs with a new perspective. Ie; 2 designs out of 10 from interview collection, 6 colors out of 12 of satin story, Most top sold dark color designs are from Work social. • Blues are still dominating but purple, yellow, lt. green in lighter tone & violet in dark tones has done well. • Linen have done well, spl more solid colors with clean stripes. • Clean/ Sharp stripes over all was appreciated. Negative • Cotton (BM) in heavy structure ie 4/1 twill/ herringbone did not do well. • Need lesser dark colors in BM. • Formal looking designs are needed in BM • Need to increase blue % in collection.

  4. 3 SESSIONS MONTHWISE BREAKUP OF ORDERS RECEIVED • Observation & Concerns: • Order qty has increased after JAN/FEB combine offering. • May month offering need to increase as steep qty fall noticed cause at least 40 codes less offered.

  5. 3 SESSIONS COLLECTIONWISE PERFORMANCE: MRP • Observation & Concerns: • AVG depth has increased on lower MRP cat. • Need to Strengthen 799/-, 899/-MRP by offering more cotton product & exciting BM designs. • 749/- to be discontinued

  6. 3 SESSIONS COLLECTION PERFORMANCE: Design • Observation & Concerns: • Checks designs to increase. • Need eng stripe, pc dyed solid in fashion gold seal offering to bring excitement in the line.

  7. 3 SESSIONS COLLECTION PERFORMANCE: Content • Observation & Concerns: • Need to increase cotton content in the collection. • New CVC construction proved to be good. • New Blend ie cotton/nylon, cotton/silk, PV etc. to break monotone.

  8. TERRITORY WISE PERFORMANCE

  9. BREAK UP OF ACHIEVED DEPTHS • Observation & Concerns: • 3k pcs & above contribution has increased 6% over last sessions. • Majority of BM codes falls in 1k pcs & below. • 33% of overall collection falls below 1k pcs depth & the same needs to be improved

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