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A Comparison Between Cold stone and Häagen-Dazs

. A Comparison Between Cold stone and Häagen-Dazs. 1.Motivation. 2.Purposes. 3.Methods. Introduction. Outline. References. Historical Backgrounds. Conclusion. Analyses. 2.Quantity Analysis. 1.Quality Analysis. Introduction. Popularity of ice cream in Taiwan. 1 . Motivation.

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A Comparison Between Cold stone and Häagen-Dazs

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  1. . A Comparison Between Cold stone and Häagen-Dazs

  2. 1.Motivation 2.Purposes 3.Methods Introduction Outline References Historical Backgrounds Conclusion Analyses 2.Quantity Analysis 1.Quality Analysis

  3. Introduction

  4. Popularity of ice cream in Taiwan 1.Motivation Häagen-Dazs : 31 retail sales Cold Stone : 29 retail sales

  5. 2.Purposes • Reasons to success • and popularity • Differences

  6. 3.Methods • Quality Analysis • 1.Collecting Information • 2. Interviewing Retail Sales • 1.Questionnaire • 2.Charts Analysis • Quantity Analysis

  7. Historical Backgrounds

  8. Established in 1988 in New York, America Started in 2006 in Taiwan Cold Stone’s Historical Backgrounds

  9. Häagen-Dazs’s Historical Backgrounds Established in 1920 in Arizona, America Started in 1993 in Taiwan

  10. Analyses Quality Analysis Quantity Analysis

  11. Quality Analysis

  12. Service quality • Lemon water provided • Training programs • English songs performance • Personalized service • Training programs

  13. Location • Hyper-markets • Department stores • Shopping districts • Convenience stores • Transit center • Department stores • Shopping districts • Convenience stores

  14. Brand Concept Prospect Duty Everyday Target Successful Element Brand Benefit Core Value Excellent Employees Excellent Brand Excellent Profit Excellent Innovation

  15. Marketing Feature Quality Campaigns (2/1.4/0/-23) “The Ultimate IceCream Experience” 2 (Ingredients) 1.4 (Weight) 0 (Natural) -23 (Low Temperature) 2 1.4 0 -23

  16. Quantity Analysis

  17. WHETHER THE PRICE EXCEED THE CONSUMER’S BUDGET

  18. BRAND PREFERENCE OF DIFFERENT AGES

  19. Location

  20. THE FAVORITE PROMOTION OF DIFFERENT AGES (Cold Stone)

  21. THE FAVORITE PROMOTION OF DIFFERENT AGES (Häagen Dazs)

  22. Conclusion

  23. REFERENCES • http://www.shs.edu.tw/works/essay/2010/03/2010032614365646.pdf • http://www.wretch.cc/blog/ng955/4679 • http://topic.tiked.com.tw/showcontent.asp?pf=r17591dpnn • http://www.yes123.com.tw/admin/job_refer_comp_info.asp?p_id=20090217112600_28459597 • http://www.coldstone.com.tw/index.asp

  24. http://www.libertytimes.com.tw/2007/new/mar/23/today-e2.htm • http://tw.knowledge.yahoo.com/question/question?qid=1007102600765 • http://zh.wikipedia.org/zh-tw/Haagen-Dazs • http://tw.knowledge.yahoo.com/question/question?qid=1507091803226 • http://www.taisugar.com.tw/chinese/index.aspx • http://www.youtube.com/watch?v=W23Y8JsMtsA&feature=player_embedded#

  25. Thanks forlistening!

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