How to Use Geofencing for Mobile App Development

1. Mobile is a challenging marketing channel to master. After one year, only 4% of mobile users will continue to use your app. It is unique because it is always within reach of the customer, but it is also delicate because it is very personal and does not tolerate spam. As a result, mobile marketing is moving toward contextual and more relevant targeting. Location and time are among the most E learning app development company in USA important elements when it comes to mobile and its context. As its name suggests, mobile is always on the move, making it an inherent location-based channel. Businesses are increasingly embracing technologies like geofencing and beacons that take advantage of location-based marketing. What Is Geofencing? The technology known as geofencing makes it possible for mobile apps to benefit from location-based marketing. Marketers can use this technology to collect data and engage app users as they enter, exit, or remain within geofences—also known as geographical boundaries. A virtual fence that surrounds a real-world location, such as an airport or restaurant, is known as a geofence. Geofences can be as small as a store or as big as a city; their size and shape can vary. They can be round for simpler applications or polygonal for more complicated ones. What Can Marketers Do With Geofencing? Geofencing can be utilized in many different ways by marketers. To make things easier, we'll say that the majority of the use cases for geofencing come down to either interacting with app users within a defined area or learning about their offline activities from location data. A few examples of how marketers can get the most out of geofencing strategies are as follows:  Increment people walking through by sending limited time offers to customers as they pass by stores  Recommend items in view of past in-application ways of behaving  Further develop client support by catching criticism, or opening lines of correspondence between application clients and business the board  Incorporate social sharing to support brand mindfulness  Geo-success contenders by building walls around rival areas and push boosted content to divert customers Recommended Reading: Game development companies in india What Is a Geofencing App?

2. The app known as the geofencing app lets you mark a virtual fence around a specific area for any purpose. However, the app is mostly used for marketing because geofencing apps follow very effective marketing principles. When you receive a discount offer at a store's doorstep, you almost certainly will enter the establishment. The geofencing app can be used for more than just marketing, though. One can use the app for  Time tracking  Safety  Vehicle tracking  Child location  Home automation  Law enforcement Child safety is one of the most fundamental uses of a geofencing app outside of marketing. When your child enters or exits a particular area, the app can be notified. What Market Stats Say About Geofencing Apps? We might gain a better understanding of the extensive market and incredible usability of geofencing apps by discussing some figures and facts. So, let’s go through some one by one. In digital marketing, you must first be familiar with the concept of click-through rates. As a result, the click-through rate for mobile ads doubled when geofencing was used. Talking about the accessibility and reach of geofencing apps, it has been identified that there are more than 6.6 billion smartphone users worldwide. 92% of smartphones, or approximately 6 billion people worldwide, are compatible with geofencing apps. How Does Geofencing Work? The way geofencing apps work is entirely based on where devices are located. Similar facilities include GPS, WiFi tower triangulation, and cellular triangulation. are utilized. Geofencing doesn’t require hardware and entirely operates as software compatible with standard devices. When the aforementioned software and facilities are combined, it makes it easier to carry out a variety of activities within the area. The area can have a radius of 50 meters as well as 50,000 meters. Recommended Reading: Mobile App Development company in Bangalore How to Get Started with A Geofencing App?

3. If you don't have the right direction, getting started with geofencing might be a little hard. To use the various features, you must have a developed app and incorporate the geofencing software into that app. Let’s understand the complete process in assistance with a couple of steps  Before you can use the geofencing feature and integrate the software, you need an app.  In this case, the software you choose will completely determine the capabilities of your geofencing app. Therefore, choose the one with both basic and advanced features.  Test the software before paying for it. Make sure it suits your purpose.  Integrate the software with your app.  Come up with a novel strategy for utilizing the geofencing feature in marketing to boost sales.