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Le veraging ASME’s Content to Support a Global Community. Mike Michaud Managing Director, Global Alliances michaudm@asme.org Bernard Gindroz, PhD District H Leader Gindrozb@asme.org. Presenters. O. Outline. *ESDA = Engineering systems, Design Analysis Conference
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Mike Michaud Managing Director, Global Alliances michaudm@asme.org Bernard Gindroz, PhD District H Leader Gindrozb@asme.org Presenters
O Outline *ESDA = Engineering systems, Design Analysis Conference http://www.asmeconferences.org/ESDA2012/index.cfm • Global Strategy • Overview and the Enterprise Perspective • Connecting Local Content and Community • Case Studies • ESDA* in Europe • Boiler Users Affinity Group in Latin America • Group Analysis • What works? • What needs improvement? • Lessons Learned • Identify how to… • Bringing Best Practices home
& O O Outline Objectives • Global Strategy • Understanding the Global Strategy • Connecting Global and Local Perspectives • Case Studies • Exposure and Discussion on new Models • Understanding how / why they work • Group Analysis • Brainstorming to Identify Ideas • Identify Opportunities and Obstacles • Lessons Learned • Take home Ideas, Resources and Solutions • Connections to Create Local Content
ASME’s Global Strategy Statement: ASME will deliver locally relevant engineering resources to advance public safety and quality of life throughout the world. Specifically, ASME will provide locally relevant standards, certification, technical information, and networking for business, government, academia and practicing engineers to positively impact the quality of life throughout the world.
ASME’s Global Strategy Framework Fiscal Year 2012 Products and Services that meet global and local needs • Roadmap to outline overall strategy and prioritize: • Markets • Needs • Initiatives • Resources Expand & introduce new, locally relevant products & services Expand ASME’s Global Impact Partnerships to increase effectiveness reach and impact of initiatives Empower individual Engineers to help change the World Sustainable presence and business or delivery platforms
Strategies for Growing Global Communities Partnerships to increase effectiveness reach and impact Sustainable presence and business or delivery platforms Products and Services that meet global and local needs • Codes in Spanish • ESDA • ASME & PED • Pipeline Certification • Peru-ANIMEIRA • Hong Kong • WFEO & UPADI • Australia • ASME Offices • ASME Training • High Growth %
Strategies for Growing Global Communities Partnerships to increase effectiveness reach and impact Sustainable presence and business or delivery platforms Products and Services that meet global and local needs • Codes in Spanish • ESDA • ASME & PED • Pipeline Certification • ASME Offices • ASME Training • High Growth % • Peru-ANIMEIRA • Hong Kong • WFEO & UPADI • Australia
India: Local Training Platform Pipeline Personnel Certification Europe: Local Training Platform Expand & introduce new, locally relevant products & services New, Local Content • China: • Training Courses in Chinese • Workshops & Symposia with Local Partners HQ led Initiatives • Latin America: • ASME Codes in Spanish, • Pipeline Personnel Certification Middle East/Africa: Local Training Providers, Workshops and Symposia
1 1 1 2 13 Training Providers 30 2 1 Section 1 4 5 1 1 5 24 Student Sections 1 5 1 Local Group 1 2 Code Committee en Español 21 1 1 1 3 2 3 3 1 Member Growth in Latin America 3 1 Local Content’s Impact in Latin America and Brazil activities initiated
Locally Led Initiatives Case Studies: • Europe and ESDA • Around the room for other examples • Italy Section and the PED • Boiler User Group in Latin America • Etc…
Transferred from Petroleum Division to the European sub-Region in 2000. Run as an ASME technical conference for Europeans by Europeans since. Now rotated between countries, serving as ASME congress-like activity in Europe
Different Approaches Technical Content Community Technical Content Community
Different Approaches • Support local Working groups (C&S, EDU and Technical Chapters) • Bring ASME Keynote level to national events when/where appropriate • Have Attendees pre-present conference papers as practice • Organize Delegations to ASME meetings Technical Content Community
Different Approaches • Poll Members and Employers • Create Local Industry Advisory Boards • Leverage Local Partners Technical Content Community
Discussion Topics What features are common to both approaches? • Interactive Group Activity • Develop list at each table…
Discussion Topics What features are common to both approaches? • Identifying Common Local & Technical Interests, • Aligning with Local Partners • Committed leadership • Clarity of project/activity, etc. • Getting Funding • Getting other support and approval from ASME
Collaboration • How can we foster better cooperation and coordination between: • Local members and ASME • Sections and Divisions • Divisions and S&C • Local Activities and Headquarters
& Resources Contacts • Key Staff Support • Events Management • Speakers Bureau • Section Technical Event Guidelines for PDH Credits • Energy Resource Speakers Kit (English & Spanish) • Best Practices Web Site • Affinity Groups – a vehicle for collaboration • Conference Planning Toolbox • Section Newsletter Template • Technical Division Newsletters • Grant Funding (ECTC, ECF) • Program Funding Options
& R O Objectives Review • Global Strategy • Understanding the Global Strategy • Connecting Global and Local Perspectives • Case Studies • Exposure and Discussion on new Models • Understanding how / why they work • Group Analysis • Brainstorming to Identify Ideas • Identify Opportunities and Obstacles • Lessons Learned • Take home Ideas, Resources and Solutions • Confidence and Connections to Create Local Content