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The European Arena

Explore the influences shaping Europe, market strengths, weaknesses, opportunities, and threats for Roper Industries. Discover how cultural differences, economic divides, and historical links impact business decisions in this region. Analyze strategies for success in the European market, focusing on collaborations, market research, and adapting to local dynamics. Learn about the challenges of currency fluctuations, slow economic growth, and intense competition, and discover ways to leverage opportunities in research markets and distribution channels. With a focus on consensus-building, collaboration, and strategic positioning, Roper Industries can thrive in the diverse European landscape.

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The European Arena

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  1. The European Arena Jos de Lange Media Cybernetics • Picture Colloseum

  2. Maps of Europe through history

  3. United States of Europe? • Every country/region has it’s own strong links into history • Different laws/constitutions • Different Languages • East / West economic divide • North / South cultural divide

  4. Factors Influencing Europe to date • Fall of the Wall • Introduction Euro (and it’s exchange rate) • EU expansion to the East • Controlled inflation • Social Systems

  5. Pop: 457 mln GDP/cap 26k Pop: 293 mln GDP/Cap: 38k Pop: 127 mln Gdp/cap: 28k

  6. GDP

  7. GDP

  8. Difference Americans and European • European needs discussions before decision • European work based on consensus and compromise • Personal relationships more important then product

  9. Head Quarters

  10. Roper Industries Offices

  11. General Issues with interantional distribution from the USA • Cultural differences • Language • Virtual sales/support teams • Reliability on individual relationships • Us – Them threat • Allocation profit

  12. Strengths in Europe • Knowledge Region • Big internal economy • Mature and developing markets together • Roper • Strong sales force • Local presence with good relationship management

  13. Weakness in Europe • Currency fluctuations • Slow growth economy • Roper • Major competition base especially in Life Science (cameras, software, microscopy) • No microscope alliance • Confusing Dealer Channel vs Direct Sales • No Roper Ind marketing direction/offices

  14. Opportunities in Europe • East Europe • Research market • Roper • Collaboration in distribution channels • Expansion Shared sales force • Photometrics & Princeton • Media Cybernetics & Qimaging • Photometrics & Qimaging • OEM

  15. Threats in Europe • Slow down Economy • Instable social system (aging population) • Roper • East European Competition • Camera/Software alliances in the microscopy channel

  16. Conclusions • World wide strategies with European adjustments • Be represented and viewed as European company in Europe (establish Roper Ind Headquarters) • Optimizing and developing collaborations between synergies of companies/products

  17. Picture Arche de Thriomph

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