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Asian Paints in Bangladesh

Asian Paints in Bangladesh. A brief presentation By Aroop Chatterjee General Manager, Asian Paints Ltd. Bangladesh. Asian Paints Ltd. – a brief background. Asian Paints Group started in Bombay (now Mumbai) ,India in 1942 –

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Asian Paints in Bangladesh

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  1. Asian Paints in Bangladesh A brief presentation By AroopChatterjee General Manager, Asian Paints Ltd. Bangladesh

  2. Asian Paints Ltd. – a brief background • Asian Paints Group started in Bombay (now Mumbai) ,India in 1942 – • a small ‘garage’ enterprise started by 4 friends, soon professionalized • Have been market leader in India since 1960s – now controls over 55% of the Indian paint market • Recipient of numerous international awards – • widely admired for professionalism and corporate governance • Ventured into International business in Emerging markets in late 90s – • Now present in 18 countries across Middle East,Africa,SouthAsia,South East Asia and Carribean and Pacific Islands. • Over USD 2 bn. Turnover – • 4th largest in the world in terms of architectural coatings

  3. Asian Paints in Bangladesh… • Journey started in 2002, • with our local partner, Confidence Group. • The co.’s largest green field venture outside India so far. • Complete supply chain managed locally • Completely manufactured in Bangladesh, by Bangladeshis, for Bangladesh consumers. • In 11 years,we have emerged as a strong no. 2 in the Industry with a significant market share. • A team size of over 500 direct and indirect employees • selling to over 1000 direct customers (dealers/projects), • being applied by lakhs of painters across the country • and beautifying uncountable homes and other premises across Bangladesh

  4. Why are we here in Bangladesh ? • A fast growing emerging market – as identified in the N11 list of Goldman Sachs • Huge potential of growth in paint consumption – per capita consumption lower than other South Asian countries. • A booming consumer base eager to upgrade in every aspect of life - excited about better products. • A growing real estate and infrastructure industry – bellweathers of our business • An immense opportunity to be a part of a growing,vibrant economy.

  5. Where we stand today… • We manufacture and sell around 17000 Tonnes of finished paints in a year • One fifth of the overall paint market in Bangladesh • We have grown faster than the market – • because of fair and transparent dealing with all stakeholders, • an advanced set of products of better quality • We are conscious of the environment and society • taking up all required measures for environment friendly products and processes (Lead Free since 2010). • Doing our bit for the society as part of CSR,wherever relevant.

  6. What is our contribution ? • The category of paints play a big role in a nation’s economy • Apart from aesthetics, serves protective purpose. • Saves huge money in terms of replacement of assets – assessed to around 0.8-0.9% of GDP in certain studies • Generate direct and indirect employment • Apart from 2 managers,ALL in the team of 500 are local employees. • Generate entreprenuership among thousands of dealers, painters/contractors and vendors • Skill development of painters through training,improves their earning potential. • Contribution to the national exchequer – always committed to EVERY applicable law of the land – compliance taken very seriously. • Overall contributed over BDT 200 crores in VAT/SD/Taxover last 5 years, at a healthy average annual growth of around 18-20%.

  7. Business enablers – our experiences… • We see relevant authorities as ‘enablers’ rather than ‘regulator’s • BOI/Bangladesh Bank/NBR/DoE/Other offices assisting us in various areas. • We have seen positive response from most offices in general,towards the co. • Encouraging to see speed of approval improving in some areas – will help if also happen for others. • We don’t expect any special favours • we JUST expect a FAIR attention and understanding of our requirements – followed up with prompt action.

  8. The path ahead…how we see the future • We are going through exciting times • Group focus on Bangladesh is extremely high and there is a strong commitment to investments in future. • In about 3-4 years time we would need a second plant since the current one won’t support the growing demand for our brands. • We will continue to invest in people,resources and technology in our Bangladesh Unit .

  9. Our expectations from the enablers… • Help us with necessary approvals within reasonable timelines – if documentation is followed as per guideline we should see faster turnaround time • If we need infrastructural support, please let us know how the same can be enabled (electricity, gas connections) • Let us help you understand better how we are following processes to benefit the environment and the economy. • Will appreciate a patient hearing on how removing some roadblocks (duties on Raw Materials,Supplementary Duty) will enable us contribute even more. • Help us contribute even more …in ‘beautifying’ the nation • Economy • People • Infrastructure

  10. Thank You…

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